How to optimize digital files

File type	Text & Video instructions for optimizing file size	Maximum File Size in DAM
GIF, JPG, PNG and WebP	To optimize images online, we recommend Squoosh. (external link) Using Photoshop to optimize images (external link) (Video 1:51) How to compress photos (external link) How to resize images using photoshop, GIMP and lightroom (external link) (Video 13:05) Convert images to WebP using XnConvert (external link)	Recommended: less <600 KB Maximum: 1 MB Animated gifs are NOT recommended for use.
Portable Document Format (PDF)	https://flippingbook.com/blog/guides/reducing-pdf-file-size (external link) https://helpx.adobe.com/ca/acrobat/using/optimizing-pdfs-acrobat-pro.html (external link) https://www.youtube.com/watch?v=Sru-dR16xFg (external link) (Video 1:24)	25 MB
MS Powerpoint	https://support.microsoft.com/en-us/office/reduce-the-file-size-of-your-powerpoint-presentations-9548ffd4-d853-41e7-8e40-b606bca036b4 (external link) https://www.avantixlearning.ca/microsoft-powerpoint/how-to-reduce-the-size-of-large-powerpoint-files (external link) https://www.youtube.com/watch?v=LWrfvgAJ6sA (external link) (Video 1:29)	25 MB
MS Word	https://support.microsoft.com/en-us/office/reduce-the-file-size-of-your-word-documents-6c5a1186-6353-453d-bb22-e9322c2cfbab (external link) Optimize images in Word: https://www.youtube.com/watch?v=-3vjs7z_Hok (external link) (Video 2:29) https://www.youtube.com/watch?v=g5WeFYOiO28 (external link) (Video 4:50)	25 MB