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Jennifer Laidlaw MA, CHRE

Executive in Residence, Ted Rogers School of Management; Country Head, 30% Club Canada

Jennifer Laidlaw is a transformational leader, advisor, and coach specializing in strategic innovation and change.  With over 15 years of experience in the corporate, regulatory, government, and nonprofit sectors, she has successfully led change initiatives for some of Canada’s largest organizations in banking, technology, and customer service. She has effectively guided a broad range of companies in strategy, execution, management, and governance.

As a strategist and trusted advisor to CEOs and boards, Jennifer has built a reputation for successfully disrupting and modernizing legacy organizational systems for optimal outcomes.  She is recognized for her ability to define, organize, and execute large, complex initiatives, overseeing all aspects of their development and implementation.  Jennifer is highly effective in mobilizing resources and leveraging internal and external partnerships, strategic stakeholder alliances, and broad networks to transform organizations and build campaigns.

Jennifer is currently serving as the Country Head for the 30% Club Canada, leading the evolution of the campaign to a sustainable and inclusive model.  Working directly with the CIBC CEO in his role as 30% Club Canada Chair, she led the development and coordination of the Canadian chapter, including a national Advisory Committee of Chairs and CEOs.  She also provided leadership and coordination for the CIBC CEO in his role as Chair of the Catalyst Canada Advisory Board.  Both of these efforts saw critical progress on the boards and c-suites of corporate Canada. 

Jennifer then built strategic partnerships with over 20 organizations that continued to strengthen gender balanced leadership with a focus on intersectional diversity and leveling the playing field for all women across Canada, culminating in a five-year legacy campaign for the CEO to strengthen the Canadian economy through broader inclusion and diversity.

Jennifer currently serves as Board Director for Informed Opinions and Captains and Poets. She has held Board Director roles with the Human Resources Professional Association (HRPA) and Chaired Surrey Place Centre’s Board.  In addition, she has served on the Advisory Committees for the 30% Club Canada, the Canadian Women’s Foundation Economic Development Committee and the Women Get On Board Mentorship Program.