Sport Media: Future Students
Canada's only degree program dedicated to the combination of sport storytelling, live production, marketing and business.
Sport Media examines sport as media, culture, entertainment and business. Students develop the production and editorial skills to tell sport stories across broadcast, streaming, digital and social platforms while also understanding audiences, rights, sponsorship, marketing and the organizations that shape the industry.
The program is built around active production. Students work on live broadcasts, studio programming, audio, reporting and client projects, learning how editorial, technical and commercial decisions come together in high-pressure sport environments. A mandatory internship adds professional experience and industry connections to their portfolio development.
Full-time format
4 years
Degree earned
Bachelor of Arts
Experiential Learning
Global learning • Internship mandatory
Admission requirements
Grades only
What sets this program apart
The only degree of its kind in Canada, the program brings the sport-media ecosystem into one applied course of study. Students begin producing early and work in facilities including the Sportsnet RTA Production Centre at the Mattamy Athletic Centre while combining live production, journalism, presentation, marketing and business knowledge.
Skills students develop
- Live broadcast and multi-camera production
- Sport reporting, interviewing and storytelling
- On-air presentation and performance
- Audio, video, editing and digital content
- Sport marketing, sponsorship and audience development
- Media business, rights and distribution
- Production leadership and high-pressure teamwork
Career possibilities
- ISport producer, director or production manager
- Reporter, host, commentator or analyst
- Broadcast and streaming operations
- Digital, social and content strategy
- League, team and event media
- Marketing, sponsorship and partnerships
- Sport business and audience development
Employers
Employers range from national to international firms.
- CBC
- Maple Leaf Sports & Entertainment
- Sportsnet
- TSN
- Dome Productions
- PWHLOMA
The TMU and downtown Toronto advantage
Toronto brings together major teams, leagues, broadcasters, venues, agencies and international events. Students can develop skills where sport production and sport business intersect daily, supported by specialized RTA facilities, live-venue experience, internships and direct professional engagement.
Explore Your Journey
Alumni Spotlight
Sport Media alum recognized with an Emmy win
Juan Morales graduated from the Sport Media program in 2021 and has been relentlessly pursuing his dreams ever since. From working on creative productions for some of the world's largest sports organizations to becoming a social media content educator, Morales' success is a product of his unwavering work ethic, culminating with his most recent achievement that awarded him his first Emmy, recognizing his coverage of the NHL Draft Day.
Read more: Sport Media alum recognized with an Emmy Win