Nilay Shah
Education
- Bachelor of Management Studies (Marketing) - University of Mumbai
- Postgraduate Certificate, Marketing Management - Centennial College
- Postgraduate Certificate, Marketing: Digital Engagement Strategy - Centennial College
Specialization
Social Media Marketing; Content Creation; Digital Strategy; Brand Storytelling; Digital Transformation
Biography
Nilay Shah is a digital media professional with a background in marketing, social media strategy, and content creation across financial services and technology-driven environments. He has worked extensively in social media marketing, where he collaborated with leadership teams to plan, execute, and optimize digital campaigns that strengthened brand identity and audience engagement.
With formal training in marketing management and digital engagement strategy, Nilay’s work bridges creative storytelling with data-informed decision-making. His experience includes developing platform-specific content strategies, refreshing brand identities for social channels, and applying emerging digital tools to enhance communication and user experience.
Nilay is particularly interested in how digital media intersects with automation, analytics, and generative technologies. He approaches digital media as both a creative and strategic discipline - one that requires adaptability, critical thinking, and a strong understanding of how audiences interact with content in evolving digital spaces.
Why Digital Media?
I was drawn to digital media because it sits at the intersection of creativity, technology, and human behavior. Digital platforms are where stories are shaped in real time and constantly influenced by data, tools, and cultural shifts.
What excites me most is how digital media allows ideas to be tested, refined, and scaled quickly, whether through social platforms, interactive experiences, or emerging technologies like AI. I see digital media not just as content production, but as a space for experimentation and problem-solving, where strategy and creativity work together to create meaningful connections.