Sport + Business: Winning On and Off the Court
- Date
- October 21, 2019
- Time
- 10:30 AM EDT - 12:00 PM EDT
- Location
- TRSM Commons (7th Floor), Ted Rogers School of Management, 55 Dundas Street West
- Open To
- Students, staff, faculty, alumni, advisory council members, external community
- Contact
- Inthuja Ramachandran at iramacha@torontomu.ca, TRSM Dean's Office
What does it take to make a winner – in sport and business?
Get courtside and front office insights into the Toronto Raptors 2019 NBA championship season and what goes into building a winner for the team, the league, the city and the sport. If your passion is Sport + Business, this event is the best way to celebrate the start of the new NBA season.
Agenda
10:30 a.m. - Registration and networking
11:00 a.m. - Panel Event - Sport + Business: Winning On and Off the Court
Be sure to bring your camera
for a once in a lifetime photo opportunity!
TRSMSportBizLeaders
Panelists
Managing Director,
NBA Canada
As Managing Director of NBA Canada, Leah MacNab is responsible for the development and growth of the league’s business in Canada, including television and digital media, marketing and retail partnerships, licensing, special events and basketball development. MacNab assumed the role in August 2019 following a record-setting year for NBA viewership, marketing partnerships and merchandise sales in Canada.
In 2015, MacNab was promoted to NBA Canada’s Senior Director of Global Marketing Partnerships, leading new business, strategy and relationship management for the league’s marketing partners in Canada. She has played a significant role in the league’s biggest events in the country – including NBA Canada Series presented by Bell – and created the annual NBA Canada Partner Summit, which began in 2018 and brings together the league’s Canadian partners, executives and industry thought-leaders. In 2018, MacNab received the Canadian Sports Business “5 to Watch” Award, recognizing her as one of the top sports executives in Canada under 40 years old.
MacNab joined the league in 2005, playing an integral role in developing the licensing, retail development and sponsorship marketing departments. Prior to the NBA, she worked as a political staffer and market researcher.
MacNab sits on the Sponsorship Marketing Council Canada’s Steering Committee for Education. She is passionate about critical and creative thinking, marketing, women’s empowerment and food. A graduate of the University of Toronto, MacNab also has a postgraduate marketing certificate from Ryerson University.
MacNab currently lives in Toronto with her husband Graham and sons Warren and Wesley.
Manager, Digital Media,
NBA Canada
Daniel Freiman manages digital media for the NBA in Canada. This is his 4th season working on content, data, and social media strategies to drive increased fan engagement. He will never forget watching Vince Carter win the slam dunk contest in 2000, which was his favourite sports moment until the Raptors won the championship last season. Daniel is a Ryerson MBA alumni.
Plus others to be announced shortly