Jihyeon (Jamie) Choi
Education
- Postgraduate degree of User Experience Design, Humber Polytechnic
- Bachelor of Communication Design, Konkuk University
Specialization
- UX/UI design, Product Design, UX Research, Usability Testing, Project Management, Illustration, Crafting
Biography
Jamie Choi is a product and UX designer with over six years of experience, currently exploring new directions in digital media. She began her journey in visual design but quickly gravitated toward designing interactions rather than static outputs. After graduation, she pursued UX through an intensive bootcamp, despite initially believing the field might be too technical. She soon found that UX design’s reliance on data, logic, and structured thinking aligned naturally with her strengths.
Jamie worked as a product designer at an IoT mobility company for three years, followed by two years as a UX designer at a building energy management platform. Through these roles, she gained experience designing connected systems and sustainability-focused services, navigating complex constraints while collaborating across teams.
While her work was both challenging and rewarding, she consistently felt the need to push beyond what she already knew. This led her to further study UX methodologies in Canada, where she was exposed to a broader range of design perspectives and emerging technologies, including wearable interfaces and XR.
Jamie does not define herself by a single domain, but by her approach to problems. No matter how technology or industries evolve, she aims to remain someone who can interpret ambiguity, adapt quickly, and find her own way to meaningful solutions.
Why Digital Media?
I was drawn to Digital Media because it expands how interaction can be designed beyond screens.
My background in UX taught me how to structure experiences, but I became increasingly interested in interactions that involve space, movement, and real-time feedback. Exploring areas like wearable interfaces and XR made me realize that future experiences will not be confined to traditional interfaces.
Digital Media offers a space where technology, storytelling, and interaction come together. It allows me to experiment with new forms of engagement and rethink how users experience systems in more immersive ways.
For me, this is not a shift away from UX, but a natural extension of it. I want to explore how emerging technologies can create more intuitive, meaningful, and human-centred experiences.