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Yasmeen Amer

Girl

Education

  • Bachelor of Journalism, Carleton University

Specialization

Double Minors in Business and Political Science

Biography

Yasmeen Amer graduated from Carleton University with a Bachelor's Degree in Journalism and Minors in both Business and Political Science. 

Major Reseach Paper

Branding Social Movements: Exploring the effectivness of onlne activism

This study looks at how online social movements can use social media marketing tactics, specifically branding, to reach their audience and reach their goals. While the use of social media for social justice movements has lots of pros and cons, social media has become an invaluable tool for branding. Branding builds loyalty and relationships between the company and consumers, so my study explores if social justice movements can use the same tactics. To do this, I have created a media strategy for an online zine about gender equity in sports and used Instagram to market and create the "brand" around the issue.

Why Digital Media?

Digital media is the future of stories.