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Atif Ahmad

Guy

Education

  • Master of Business Administration, Asian Institute of Technology
  • Bachelors of Commerce - Accounting, University of the Punjab

Specialization

Storytelling, Digital Media, Customer Advocacy, Business-Technology Interface, Technology Strategy, IT Operations, Telecommunications, Enterprise Architecture, Budgeting and Planning, Business Intelligence, Software development and Technology project management

Biography

Atif is a seasoned business practitioner with a deep understanding of technology management and business issues. He has extensive experience in telecommunication and technology/IT management and has held various technology, strategy, and business positions in multiple companies in Canada and across the world. He is passionate about customer experience and customer-centric design and has been an advocate of customer first principle in his practice. He is a National Business Intelligence Award holder and swears by BI-driven customer decision-making. He is also Certified in Governance of Enterprise IT (CGeIT).

Why Digital Media?

Despite what we have seen so far in the last decades, Digital Media is still evolving. I am passionate about participating in the next wave of digital media and shaping its outcomes. There is much to come and lots to do.

Major Research Paper

GAMIFICATION: APPLICATION OF OCTALYSIS FRAMEWORK IN A FASHION APPLICATION

In the fashion industry context, the paper examines the potential benefits and challenges of implementing the Octalysis framework in a community app. The use of gamification can enhance user engagement and loyalty by providing a more interactive and rewarding experience.

Links

Linkedin: www.linkedin.com/in/businesscio/