Canadian University Sales Competition
Welcome to the Canadian University Sales Competition (CUSC)!
January 16, 2026
Ted Rogers School of Management, 55 Dundas St. West, Toronto, Ontario
The competition is open to all Canadian universities. Only undergraduate students from Canadian universities are eligible to participate.
Sales competition for Canadian Universities!
About the Event
In 2025 TMU hosted the Inaugural Canadian University Sales Competition in the heart of Downtown Toronto. It aims to provide a platform for undergraduate students to showcase their skills, enhance their professional development and connect with industry leaders. This competition will foster and encourage a culture of innovation, collaboration and excellence in sales education in Canada.
Think you’ve got what it takes to be Canada’s top sales talent?
We are excited to announce the Canadian University Sales Competition (CUSC), the first of its kind in the country! Test your skills at the Canadian University Sales Competition (CUSC), where you’ll go head-to-head with students from leading Canadian universities across the nation. Compete in a dynamic, tournament-style event for cash prizes, gain expert feedback from seasoned sales professionals, attend leadership and skill-building workshops, and connect with recruiters for exciting internship and career opportunities. This is your chance to show Canada what you’re made of and accelerate your journey to becoming a sales leader!
Join us for this historic event and be a part of Canada's premier sales competition! To get involved, email trsmsales@torontomu.ca!
Competition
Role Play Competition
The Canadian University Sales Competition (CUSC) is a tournament-style competition that includes a role-play first-round, semifinals, and a final round. Each competitor will be evaluated by sales industry leaders on their approach and rapport, needs identification, presentation, handling of objections, closing, and communications skills based on the scoring rubric. Each round of the role play competition will be a 10 minute sales meeting. The roleplay will be based on a case with one of the competition’s sponsors. Representatives from the corporate sponsor’s company will act as the buyer for the roleplay.
Speed Sell Competition
The Canadian University Sales Competition (CUSC) will host a speed sell competition where students will deliver a 60 second speed to a company representative as to why they should be hired by their company. Company representatives will consist of individuals from the competition’s sponsor companies.
Multilingual Speed Sell Competition
Students can opt into competition in the multilingual category for the speed sell competition. This competition will follow the same format as the Speed Sell Competition but performed entirely in French.
Competition agenda
Location: Ted Rogers School of Management at 55 Dundas Street West (between Bay Street and Yonge Street), 7th Floor, Toronto, ON, M5G 2C5
| Time | Sessions | |
| 8 - 8:30 a.m. | CUSC Launch Breakfast - Team registration | |
| 8:30 - 8:50 a.m. | Opening Remarks
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| 8:50 - 9:30 a.m. | Opening Keynote (30 min keynote, 10 min Q&A) |
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| 9:35 - 10 a.m. | Industry Role Play Judges Training (Room: TRS 2-002) |
Competitor and Coaches Meeting (Room: TRS 1-048) |
| 10:15 - 11:30 a.m. | Role Play round 1
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| 11:45 a.m. - 1:15 p.m. | Career Fair & Lunch
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| 1:15 - 2 p.m. | Speed Sell Competition
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| 2 - 3 p.m. | Role Play Round 2
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| 3:00 p.m. - 3:15 p.m. | Speed Sell Finals
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3:20 p.m. - 4:00 p.m. |
Open Networking |
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4:15 p.m. - 5:00p.m. |
Dinner and Role Play Finals | |
5:15 p.m. - 6:00 p.m. |
Award ceremony & closing remarks |
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2026 Presenting Sponsors
Role Play Case sponsor
English Speedsell sponsor
French Speedsell sponsor
Platinum sponsor
Silver sponsors
