Audrey Lim

Education

• Bachelor of Science in Psychology (Honours), Bangor University

Specialization

Branding & Advertising, Strategic Communication Planning, Social Media Strategy, Channel Planning, Consumer Insights, Behavioural Science, Data Storytelling, Content Creation

Biography

Audrey is a data-driven advertising strategist with a background in consumer psychology. She has worked at top global advertising agencies, crafting impactful brand strategies for a diverse range of clients - from FMCG to finance - in markets across Asia and beyond. Passionate about studying human behaviour, she transforms insights into powerful brand messages. A creative at heart, she crafts campaigns that truly connect with consumers. Beyond advertising, Audrey is a content creator with millions of views and a startup enthusiast, always exploring new ideas and innovations.

Why Digital Media?

I joined the Master of Digital Media program to deepen my understanding of digital media's potential to drive positive change and shape the future. I'm particularly interested in exploring the realm of AI and areas like entrepreneurship, social media, and immersive design, which perfectly align with my passions and career goals. I've been inspired by how professionals are already using technology to address societal challenges, and I believe this program will provide me with the knowledge and skills I need to contribute to the evolving digital landscape and make a meaningful impact in this exciting field.

Links

Linkedin: www.linkedin.com/in/audrey-lim-303553123/