Industry Day

In an age where digital media plays a crucial role in disseminating health-related information, this research project explores the intriguing world of YouTube Public Service Announcement animated videos and its efficiency in conveying the vital message of 'How Smoking Kills' while engaging viewers.

This study aims to answer pressing questions about viewers' engagement with YouTube PSA videos exposing the deadly consequences of smoking. Furthermore, it examines criteria such as video duration, animation style, and message clarity to evaluate which features best call attention, hold attention and call to action.  

This research will explore how interactions with Non-Player Characters (NPCs) in open-world video games might be enhanced by incorporating Large Language Models (LLMs), such as ChatGPT. The aim is to make these interactions more natural or human-like and to facilitate game play around these enhanced interactions. Essentially, LLMs would function similarly to a Dungeon Master in tabletop role-playing games like Dungeons and Dragons, who reacts dynamically to the actions of the players.

Mixed reality is on the horizon of being available to mainstream consumers, and this research paper focuses on developing a prototype that will demonstrate the research results by showcasing the interaction between a user and smart-home devices that can be controlled using an interface that contextually reveals itself to the user when the user would like to interact with the devices. This paper will be exploring the most natural and convenient method of interacting with mixed-reality interfaces for controlling smart home devices and developing a prototype for testing the newly developed interface. The current methods of interacting with mixed-reality interfaces to control smart-home devices try to emulate the actions we already perform with other devices like keyboards, mouses, and touch interfaces. This causes the interactions to feel unintuitive and unnatural and sometimes are not accessible to a particular audience. This paper will explore various methods to use eye-tracking technology and principles of user experience design which are inspired by the talk “Design for Spatial Input” by Israel Patrana Vincente and Eugene Krivoruchko from the Apple Design Team at the WWDC23 conference to come up with a solution that will help using mixed-reality technology more convenient and widely adopted.

Investigating and exploring the integration of AI in UX design, specifically focusing on ways designers can effectively leverage AI to provide users with innovative experiences. This study provides insights into the current landscape of AI in UX design and showcases the potential and limitations of AI in UX design.

A VR application that helps users overcome foreign language anxiety by immersing them in real-world situations.

This study addresses spatial anxiety in unfamiliar environments, which can hinder performance and cause avoidance of such experiences. The research introduces a novel solution utilizing virtual reality (VR) technology to immerse individuals in a simulated environment resembling their destination. They used omni-directional video capture technology, involving a 360-degree camera, to record common routes. The recorded video is then viewed through VR headsets. A pre- and post-survey was conducted with Humber College students to assess the technology's effectiveness in reducing anxiety and improving navigation skills. The research aims to determine whether this innovative approach helps students overcome spatial anxiety and enhances their navigation abilities.

Our study project evaluates the usefulness of augmented reality (AR) hiking apps, investigates novel ways to promote the benefits of this outdoor activity, and inspires people to experience nature's beauties. We will utilize illustrated characters to stimulate interest and encourage people to engage in physical activity and appreciate the beauty of nature in order to visually express our work digitally.

This MRP aims to provide a comprehensive analysis of the live stream commerce industry in Canada, propose and predict the future of live stream commerce in Canada, and explain how to introduce live stream shopping in Canada. By analyzing prominent live streaming platforms, using the blue ocean strategy to compare and understand these platforms in various aspects, this project will benefit individuals or companies looking to adopt live stream commerce as a new technology within their business.

Research in this domain focuses on the revolutionary impact of Artificial Intelligence (AI) on media production, especially when it comes to generating high-quality audiovisual content. However, it also underscores the potential for misuse, such as sharing fake photographs and news.

The study explores the consequences of misinformation on social media platforms like Facebook and Instagram, considering its effects on public opinion, political discourse, and societal cohesion.

A key focus is on the ethical and legal aspects of AI-generated misinformation, emphasizing the delicate balance between freedom of expression, responsible AI development, and regulation in the digital age. Additionally, the research investigates the lasting effects of exposure to AI-generated misinformation on individuals' beliefs and behaviour. It aims to contribute valuable insights through practical research, case studies, and expert interviews better to understand the dynamics and implications of AI-generated misinformation.

With no material benefit when donating to a nonprofit, someone who decides to donate often searches for a specific cause or organization that proves they will use their gift for good. A pain point for those who do not support social impact organizations is a lack of trust and transparency within the organization. Therefore, an organization’s first impression and overall user experience decide whether a user donates or not. This paper and prototype utilize the Mechanics of Trust Framework and ultimately look to answer, how might we design for better trust between the public and nonprofits?

In the challenging landscape of polio eradication in Punjab, Pakistan, deeply-rooted mistrust hinders progress. This MRP explores the potential of digital media, specifically interactive documentaries, as a tool to bridge this trust gap. By integrating personable narratives in the native language and offering tailored information through audience-driven interactions, we aim to reshape perceptions and foster understanding. The project not only recognizes the complexities of Punjab's historical, religious, and cultural apprehensions but also introduces innovative digital solutions to navigate them. Combining digital media principles with public health awareness, this research endeavors to create a blueprint for addressing similar challenges in diverse global contexts.

Traditional physical artworks usually possess intrinsic value because of tangibility, historical and cultural significance, and authenticity. However, the experience could be too passive. The lack of interaction could hinder their storytelling purposes. Digital art is versatile and captivating, but its generative, programmable, and reproducible features might reduce its authenticity and uniqueness. The goal of the project is to experiment with interactive media art to bridge the gap between physical art and digital art, to deliver a new form of engaging artistic experience.

My thesis explores how traditional and digital marketing methods differ and how these differences impact globalization. It looks into how changes in marketing practices affect global business, customer behavior, and cultural interactions. This research examines the relationship between digital marketing and the global network, revealing their profound and lasting effects on the world's economy and cultural landscape.