Industry Day

Exploring and discussing the impact of Artificial Intelligence Art Generators on the field of visual art using ethical and historical analysis, theories of intellectual property and guided by the perspective of creation and origination.

This study investigates sustainability labels' influence on consumer attention in e-commerce, exploring attitudes, social norms, and perceived control's impact on behaviour. Using eye-tracking technology, the study examines how effectively eco-friendly labels communicate information and their role in promoting sustainable consumption. Through experiments on participants navigating an e-commerce website, this study provides valuable insights for retailers, consumers, and environmental advocates, advancing our understanding of sustainability labels' influence on consumer behaviour and environmental outcomes.

An app and/or social media platform that would help bringing together all levels of expertise to make contribution towards the field of astrophotography

This research project explores the potential of augmented reality (AR) in enhancing art history education, focusing on student engagement and academic outcomes. Art history education plays a crucial role in fostering critical thinking and cultural understanding. By integrating AR technology into the learning process, this study aims to investigate how AR can transform traditional art history education, making it more interactive, immersive, and engaging for students. The project seeks to examine the impact of AR on student motivation, knowledge retention, and academic achievement, ultimately contributing to the advancement of innovative educational practices in the field of art history.

"This major research project focuses on developing GARMNTs, a web-based retailer that aims to create a more ethical fashion marketplace. GARMNTs stands out from other retailers by emphasizing storytelling, customization, and community engagement, offering a unique platform that bridges the gap between consumers, independent designers, and curators in the fashion industry.

GARMNTs fosters a conscious fashion ecosystem by addressing the increased fast fashion consumption's impact on independent designers and consumer perceptions through UX design strategies such as storytelling and user-curated inventory customization, promoting consumer appreciation for independent designers and empowering informed choices aligned with values."

This study looks at how online social movements can use social media marketing tactics, specifically branding, to reach their audience and reach their goals. While the use of social media for social justice movements has lots of pros and cons, social media has become an invaluable tool for branding. Branding builds loyalty and relationships between the company and consumers, so my study explores if social justice movements can use the same tactics. To do this, I have created a media strategy for an online zine about gender equity in sports and used Instagram to market and create the "brand" around the issue.

A VR game to simulate the life of a homeless person, experience the problem they are facing everyday.

It's a mobile app that provides users with a list of sports facilities that they can book to play. It also provides a pick-up games feature that makes it easy to indulge in the user's favourite sports. The objective of the app is to encourage regular exercise and sports participation to reap the mental and physical benefits that come with it.

Be Your Own Algorithms is an interactive storytelling game in which players are expected to act as back-end algorithms; they will be asked to advise or recommend pertinent information to keep the "user" online as long as possible. The purpose of the current study is to encourage participants to think from the perspective of algorithms and learn from the game by demonstrating how the backend algorithm functions.

My research focuses on apparel designed for online gaming communities. Currently, the gaming and esports industries offer a wide range of merchandise, but it mainly focuses on team-related items or designs aimed at younger audiences. However, there's a significant absence of apparel for older fans who are interested in specific games rather than teams. To address this, I employ sentiment analysis and game-related elements in designing apparel that caters to this target market.

Unveil a journey of exploration in "Threads of Resilience", an interactive narrative game that delves into the realities of Chinese gender marginalization. Through engaging storytelling and thought-provoking choices, players gain a deeper understanding of the social, cultural, and economic factors contributing to gender inequality and marginalization. Foster awareness, empathy, and critical thinking as you confront the complexities of gender inequality in Chinese society.

During game development, we explore innovative strategies to rapidly create engaging, serious games while minimizing costs and maximizing efficiency.

The major project undertaken involves the creation and integration of a 2D pixel-based social game into the university environment, embracing the principles of gamification in education to enhance student engagement and learning motivation. This innovative game provides students with personalized digital identities and spaces, enveloped within an RPG (Role-Playing Game) mechanics, fostering an immersive learning environment. Students navigate through a landscape of various tasks and challenges, where rewards are integral to the game design. The anticipation is that students would prioritize tasks with higher reward indices, thereby stimulating their engagement in learning activities. The project also examines students' responses to their digital avatars, observing the time and effort dedicated to character customization and skill selection.

This study revives ink wash painting using XR immersive technology, reconnecting audiences with this lost art form and creating awareness for future generations. It explores the historical and cultural significance of ink wash painting and aims to promote cultural heritage, enhance engagement, and preserve lost art in the digital age through immersive learning experiences.

In recent years, especially in the post pandemic times, the use of e-learning has skyrocketed as more people turn to online platforms to develop their skills and knowledge. Canada is no exception, with a growing number of individuals and organizations selling digital products such as e-books, video tutorials, online courses, software, journals, planners, checklists, and cheat sheets to help people improve their skills in health, wealth, and relationship niches. The increasing demand for these products is driven by the convenience, affordability, and accessibility they offer. The e-learning business in Canada has become a lucrative industry, and many entrepreneurs are taking advantage of this trend by creating and selling high-quality digital products to meet the growing demand for online learning. The study aims to explore the e-learning business market in Canada, with a specific focus on selling digital products in health, wealth, and relationship niches. By analyzing the current state of the industry, the challenges and opportunities, and the strategies used by successful e-learning entrepreneurs, this study will provide valuable insights into the e-learning market in Canada and and provide insights for businesses looking to enter or expand their operations in this market by analyzing the potential for growth in the coming next couple of years.

Using actuators to create a gamepad that returns vibrational feedback, this project aims to create an interactive interface to create deeper immersion and accessibility in games for players with visual disabilities. The project will use computer vision to register on screen moves and enemy attacks and return feedback to the user through vibration stimulus as a haptic form of information. This project draws on concepts from the Body-Braille system, and employs an Xbox Adaptive Controller to allow for future modularity.