GCM460 DAM Creative Showcase
Welcome to GCM 460's DAM Creative Showcase!
HELLO FROM REEM EL ASALEH!
Professor, GCM
This past fall term I had the privilege of teaching GCM 460 Asset Management in Graphics Communication as a virtual module. We introduced students to the foundations of digital asset management in graphic communications and allowed them to employ their knowledge this semester through a new assignment called the DAM creative, where students selected a sub-topic related to the course and re-introduced it through a creative medium.
DAM in Graphic Communications: How Digital Asset Management (DAM) is implemented in different sectors of the graphic communications industry and how they support creative workflows.
DAM Planning: Tips and tricks on how to manage changes when implementing DAM and how to measure success in the implementation process.
Integrated Technologies: How artificial intelligence and machine learning impact DAM solutions, and how DAM is supporting the metaverse.
Metadata: How to build an effective taxonomy and how to master keywording for designers and illustrators. Play the metadata game!
A list of other selected advanced topics chosen by students related to DAM. What is the future of DAM and what it VAM, PIM, DXP and MRM? Why and how do we include Equity, Diversity and Inclusion in DAM?
