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Headshot of Reem El Asaleh

Dr. Reem El Asaleh

Professor
https://orcid.org/0009-0002-1629-9003 (external link) 

Biography

Dr. El Asaleh is an accomplished Professor of Graphic Communications Management at The Creative School. Her dedication to teaching has earned her prestigious recognition and awards, highlighting her exceptional impact on graphic communications. She is a member of TMU’s graduate studies under the Master of the Digital Media Program and PhD in Media and Design Innovation Program, as well as the joint graduate program in Communications and Culture within The Creative School. 

In her current role as the faculty advisor of the GCM Colloquium, Dr. El Asaleh plays a crucial role in guiding and mentoring students as they organize this annual event. The GCM Colloquium serves as a platform for industry professionals to share their expertise on specific themes, providing valuable insights into the current trends within the dynamic graphic arts industry. Furthermore, she has previously served as the Dimensions Faculty Lead for The Creative School, displaying her commitment to addressing Equity, Diversity, Inclusion, and Accessibility (EDIA) barriers within the post-secondary scholarly, research, and creativity (SRC) ecosystem.

With her expertise in computer science and graphic communications, Dr. El Asaleh has led several research projects that have addressed critical issues in the graphic arts industry. Her work has been published in top-tier academic journals and technical conference proceedings. As the director of the Lab of Excellence in Digital Asset Management (DAM) (LED – www.ledtmu.com (external link) ), she heads the world's first and only lab dedicated to fostering in-depth research and education in Digital Asset Management technology. Dr. El Asaleh's research interests extend emerging pre-media technologies, digital asset management, colour science and EDIA in Graphic Communications.
 

Public Profiles:

  • Emerging Pre-Media Technologies
  • Digital Asset Management
  • Equity, Diversity, Inclusion and Accessibility (EDIA) practices and Applications in graphic communications
  • Colour Management

  • The Future of Graphic Communications: Exploring the Intersection of Generative AI and Digital Assets, Digital Asset Management: Issues and Opportunities in Canadian Destination Marketing
  • Systematic Literature Review on Evaluating Tools for Alt-Text Quality in E-Commerce Websites
  • Ongoing Projects with LED (https://ledtmu.com/research (external link) ):
    The LED is focused on fostering in-depth research and education within the realm of Digital Asset Management. The LED's main objective is to strengthen collaboration opportunities with key national and international organizations, encompassing diverse domains ranging from operations to technology, in which DAM (Digital Asset Management) thrives. It will increase collaborations in interdisciplinary research that would be fostered by the ongoing growth of partnerships that TMU is establishing with various universities across Canada and around the world.

  • Dean's Teaching Award (TFA)

Past Projects with LED:

  • Building a Digital Asset Management (DAM) Prototype System for Mapping Ontario's Black Archives (MOBA)
  • Digital Asset Management: Issues and Opportunities in Canadian Destination Marketing

Selected Publications:

  • “Is AI coming for your creative job? Maybe not - with some human intervention”, The Conversation, August 2025, A. Soudi, R. El Asaleh, L. Escandon and G. Adamson, https://theconversation.com/is-ai-coming-for-your-creative-job-maybe-not-with-some-human-intervention-252796 
  • Embracing integrated tech in graphic communications: Industry 5.0 perspectives, Journal of Print and Media Technology Research, March 2024, L. Trepanier, A. Syeda and R. El Asaleh, 17 - 34
  • Designing Inclusive and Equity Learning Activity Materials for Research Methods and Capstone Courses (Poster Presentation), 2024 TMU Learning & Teaching Conference, May 2024, A. Soudi and R. El Asaleh
  • Integrated Technologies in the Creative Arts Industries, Systematic Review, Challenges and Outlook, Proc. Technical Association of the Graphic Arts (TAGA 74th) Annual Conference, March 2022, A. Syeda and R. El Asaleh