Natalia Lumby
Natalia Lumby is an educator and researcher with a passion for packaging, design and sustainability. Currently she is the Chair in Graphic Communications Management at The Creative School, where she has been teaching since 2008. Natalia is currently completing a PhD in Management at the Ted Rogers School of Management. She serves as a board member on the Accrediting Council for Collegiate Graphic Communications and a Canadian Print Scholarships trustee. She is also a Judge for the PAC Global Leadership Awards in the International Packaging Innovation category and a Judge for the Canadian Print Awards.
Public Profiles:
- Sustainable Packaging
- Sustainable Business Models
- Circular Economy
- Reuse
- Paradox Theory
- Sustainable Communication
Natalia Lumby is a researcher specializing in sustainability communication with a focus on the food and beverage industry. Her work examines the role of corporate partnerships in shaping sustainability discourse. Her research explores how organizations negotiate shared meanings of sustainability through various tactics such as certifications and voluntary partnerships. She also investigates business models as tools for sustainability transition, especially in the area of packaging innovations, with a focus or returnable packaging systems.