Future Students
Why Choose Creative Industries?
The Creative Industries BA is an arts and business degree for people who want to study and work in the creative fields. With a business foundation and two creative content modules, students embark on an individualized degree that prepares them for careers across the creative sectors and beyond. This program is for students who want to work on the business side of: music, entertainment, fashion, advertising, film, digital media and beyond.
What are Creative-Content Modules?
A creative-content module is a series of 5 unique courses in a specific creative field. They include theory and sometimes practice-based courses. Modules cover both the creative process and the business side of each creative sector. This industry insight and knowledge prepares students to enter the creative industries and forge careers in the business and management of creative enterprises.
- Events and Live Entertainment
- The Fashion Industry
- The Music Industry
- Professional Communication
- The Art & Business of Film
- Visual Culture
- Curatorial Practices
- The Business and Practice of News
- Concept to Reality: Publishing and Printing
- Storytelling in Media
- Media Business
- Performance (available to students admitted Fall 2025 and after)
What is the Business Foundation?
Students build a strong foundation in business by taking courses taught by the Ted Rogers School of Management, TMU’s acclaimed business school. Uur graduates say their business background is key to their career success. They cite courses that focus on start-ups and lead to the mature business, to courses on basic finance for creative companies, as being impactful.
Full-time format
4 years
Degree earned
Bachelor of Arts
Experiential learning
Global learning • Internship mandatory
Admission requirements
Grades only
Explore Your Journey
About Creative Industries
This is an undergraduate degree for students who want to work on the business side of the creative sectors, combining their creative interests with a strong business education. This is a program that students can design and curate to their specific interests while building a career ready skillset. By choosing any two creative-content modules—from fashion to music, publishing to performance—students engage in a mix of media, communication, cultural, and business studies that provide insight to understand creative organizations from both creative and commercial perspectives.
Our integrated professional development program culminates in an internship in the creative sector. This is where theory meets practice. And this is how students gain rock-solid professional experience and build a professional network that they can leverage across sectors following graduation.
For students admitted Fall 2025 and after:
A module is defined as a sequence of five courses consisting of varying combinations of required and elective courses in a discrete subject area.
As a Creative Industries student you’ll select one module halfway through your 1st year and a second at the start of 2nd year.
Students must choose and complete two of the following Creative-Content Modules. In total, students complete ten (10) courses from Core Elective Table II. The courses on Table II are organized into five-course Creative-Content Modules. Students must complete 2 modules.
Delivered by the eight professional schools within The Creative School and one from the Ted Rogers School of Management, each module will cover the basic historical, theoretical and production aspects of a creative field while also examining how that field functions as a business.
These modules will give you the opportunity to meet and participate in courses together with students specializing in each creative field. You’ll have several modules to choose from, as provided below.
For details of the courses and tables below, see the course calendar.
Acting/Dance Studies
The Art and Business of Film
The Business and Practice of News
Professional Communication
Concept to Reality: Publishing to Printing
Curatorial Practices
Events and Live Entertainment
The Fashion Industry: Markets, Aesthetics & Creativity
Media Business
The Music Industry
Social Innovation and Sustainability
Storytelling in Media
Visual Culture
Electives
These elective courses, required of all Toronto Metropolitan University students, are intended to broaden your education beyond your specific program of study. You will take one elective each term in your first three years. Typically students choose from a wide variety of courses offered in such areas as English, Philosophy, History, Political Science, Psychology, Sociology and Economics.
For details of the courses and tables below, see the course calendar.
Creative Industries Electives (Core Elective Table I)
A minimum of 2 courses are to be selected from the following list in years 3 and/or 4:
- CRI 410: Beggars, Choosers: C.I. Advocacy
- CRI 420: Book Publishing and Marketing
- CRI 430: Canadian Media and Entertainment Industries
- CRI 450: Appreciating Creativity in Practice
- CRI 510: Art and Business of Gaming
- CRI 520: Design Management
- CRI 530: Talent Management
- CRI 540: Marketing the Creative Industries
- CRI 560: Topics in Creative Industries
- CRI 570: Creative Industries: International Lab
- CRI 590: Storytelling Indigenous People
- CRI 620: Concert and Festival Management
- CRI 630: Advertising Theory and Practice
- CRI 670: Music and Brands
- CRI 680: Celebrity
- CRI 720: Media Regulation and Communication Policy
- CRI 730: Strategic Leadership in Creative Industries
- CRI 750: Emerging Technologies in Cyberspace
- CRI 760: Diversity in Creative Industries
- CRI 770: Trendwatching
- CRI 780: Your Creative Self
- CRI 820: Global Licensing and Distribution Agreements
- CRI 830: Youth Cultural Production
- CRI 840: Management of Soft Innovation
- CRI 850: Directed Reading Course
- CRI 860: The Big Night
- EID 100: Digital Skills and Innovation
- FCD 222: Coding for Creatives
- FCD 240: History of Art and Design: Global Survey
- FCD 362: Introduction to UX/UI Design
- FCD 551: Digital Media and Cultures
- FCD 580: Project in Creative Technology
- FCD 815: Design Solutions Supercourse I
- FCD 816: Global Campus Studio Supercourse I
- FCD 825: Design Solutions Supercourse II
- FCD 826: Global Campus Studio Supercourse II
- FCD 962: Designing Interactions
- THF 470: Black Creative Practices
- ZON 100: Zone Learning Project I (Zone Learning Elective)
University Open Electives
Selecting from any discipline in 3rd and 4th years will enable you to explore areas of personal interest or to gain additional depth in areas that you think are valuable to your chosen career path. You may also elect to devote these electives to the completion of a minor.
For a complete listing of the Open Electives please consult the Open Elective Table of the calendar.
Minors
While pursuing your Creative Industries degree you may wish to combine it with a minor that enhances your career preparations. A minor is a grouping of six courses that will uniquely complement your degree by adding knowledge and skills in a related field. These are among the minors available to students who wish to devote some of their open and breadth electives toward this goal:
- Accounting
- eBusiness
- Economics
- English
- Entrepreneurship and Innovation
- Global Management
- Law
- Marketing
- Organizational Leadership
- Politics
- Public Administration
- Psychology
- Sociology
For a full list of Minors and the current Minor Policy please see the Minors Policy/Minors page in the current Academic Calendar.
Course descriptions are available in the Toronto Metropolitan University Academic Calendar.
Detailed outlines will be available shortly after the start of term.
Career Pathways
Our alumni can be found in roles such as (across the creative sectors):
- Talent Buyer
- Digital Operations Lead
- Brand Manager
- Copywriter
- Creative Director
- Distribution Agent
- Entrepreneur
- Event Manager
- Marketing Coordinator
- Public Relations Associate
- Social Media Manager
- Project Manager
- Associate Producer
Employers
Our alumni work throughout the creative industries and beyond, as graduates port their skills across sectors:
- Bell Media
- Feldman Talent Agency
- Eights Creative
- Live Nation
- Universal Music
- Sony Pictures
- Canadian Tire
- KPMG
- Maple Leaf Sports & Entertainment (MLSE)
- Vector Institute
- Ubisoft
- Publicis Groupe
- Bruce Mau Design
- Sid Lee
- Azure
- Disney
- Snap Inc
- CBC
- Joe Fresh
- SOCAN
- Electronic Arts
- ReThink
- Estee Lauder
- Shopify
- Critical Mass
- Warner Music Canada
- TARO PR
- Blue Ant Media
- Corus Entertainment
- St. Joseph Media Group
- Aritzia
Student Spotlight
Award-winning record label executive and Creative Industries alum Sarah Elaine McLay on what it takes to lead change
Creative Industries alumna, Sarah Elaine McLay, is creating sustainable careers in the arts and promoting Indigenous culture in her new role as the Chief Operating Officer (COO) of the full-service, award-winning Canadian record label, Hitmakerz (external link) . You can read more about her success in our recent news article.