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William Hollingshead

William Hollingshead

Toronto Metropolitan University
EducationPhD, Western University
Areas of ExpertiseSocial media platform affordances; Computer-mediated communication; Social movements; Political discourse

 

William Hollingshead (he/him/his) is a Postdoctoral Researcher in the Social Media Lab as part of the Ted Rogers School of Management at Toronto Metropolitan University. Prior to joining the Social Media Lab, William completed a PhD in Sociology at Western University. His research currently examines the contestation of migration narratives online in the public sphere, and how these narratives are mediated through social media platforms. A sub-focus of this research has been contributing to computational social science methodologies, developing new and transferable protocols for studying video-centric platforms, like TikTok and YouTube.

Recent Publications

Hollingshead, W. (2025). #AFringeMinority: TikTok’s platform vernacular and framing collective identity in the freedom convoy protests. (external link)  Mobilization: An International Quarterly, 30(1), 33-50.

Quan-Haase, A., Hollingshead, W., & Patel, M-G. (2024). The role of social capital and social media in social inequality (external link) . In S. McDonald, R. Coté & J. Shen (eds.), Handbook on Inequality and Social Capital (pp. 157-172). Edward Elgar Publishing.

Mendes, K., Hollingshead, W., Nau, C., Zhang, J., & Quan-Haase, A. (2023). The evolution of #MeToo: A comparative analysis of vernacular practices over time and across languages (external link) . Social Media + Society, 9(3).