Master of Media Production alum named 2025 Salsa in Toronto Ambassador
José Rosales with other presenters at the Salsa on St. Clair Street Festival in early July 2025.
Following a nationwide search by TLN Media Group (external link, opens in new window) , Master of Media Production alum José Rosales was named the 2025 ambassador for Canada’s largest Latin-themed festival, Salsa in Toronto (external link) . As the face of the year-long campaign, Rosales will host major events across Ontario, interview artists and public figures for national TV segments, and bring visibility to the largest Latin American community in Canada on screen.
“Being selected as the new Salsa Ambassador was truly a career highlight for me as a media host and producer,” says Rosales. “It meant I could proudly represent my Salvadoran roots at the biggest celebration of Latin culture in the country.”
Salsa in Toronto is produced by the Canadian Salsa Festivals Project in partnership with TLN Media Group and TD Bank Group. The annual festival draws hundreds of thousands of attendees, with Rosales leading activations from Salsa on St. Clair to Salsa at Blue Mountain.
José Rosales interviewing participants at the Salsa on St. Clair Street Festival in early July 2025.
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