Exploring Berlin’s creative landscape: sustainability and social innovation in the creative industries
This summer, a group of students had the unique opportunity to immerse themselves in an international learning experience like no other through the CRI 570: Creative Industries: International Lab in Berlin. This two-week intensive course offered students the chance to explore how the creative industries can be leveraged to enhance society's well being–with a specific focus on sustainability and social innovation–and was brought to life through hands-on experiences and site visits that allowed students to learn from the best in the field.
Summer in Berlin
Image courtesy of CRI student Marah Mufleh.
The cultural heartbeat of Europe
Berlin, known for its vibrant cultural scene, is home to numerous museums, opera houses, and art exhibitions. The city's thriving creative sector and strong infrastructure for social innovation offer students an ideal environment to develop their own social enterprise ideas. Berlin provides endless inspiration for those looking to combine creativity with meaningful impact.
Throughout the two-week summer intensive, students had the opportunity to visit a diverse array of organisations and spaces that are at the forefront of social innovation in Berlin. From the Prinzessinnen Garten, an urban gardening project that promotes community engagement and sustainability, to the Babelsberg Film School, each site provided a unique perspective on how social enterprises can thrive in an urban setting.
"I had the incredible opportunity to explore the city's innovative approach to sustainability and social entrepreneurship,” said Master of Digital Media alum and participant Marah Mufleh. “My time in Berlin has deepened my understanding of how social innovation and entrepreneurship can drive sustainable and inclusive urban development."
The Reichstag building. Image courtesy of CRI student Marah Mufleh.
Image courtesy of CRI student Marah Mufleh.
The role of creative industries in shaping a better future
One of the standout experiences for Mufleh, was her visit to the International Cultural Center ufaFabrik Berlin. On its 18,566 square metres of land, 200 employees and around 30 residents work around the clock to bring harmony and meaning to issues such as housing, employment, cultural events, creativity, and other social areas of life.
"The city's holistic approach to environmental responsibility, economic viability, social equity, and cultural vitality serves as a model for building resilient communities,” remarked Mufleh. “I look forward to implementing these learnings and insights into my daily and professional life in order to push forward a better future."
The Brandenburg Gate. Image courtesy of CRI student Marah Mufleh.
For many of the students, the course was more than just an academic endeavour. It was a once-in-a-lifetime trip that empowered them to envision and create a better future for everyone. Through their time in Berlin, they learned that the creative industries are not just about art and culture—they are powerful tools for social change, capable of shaping a more sustainable and equitable world.
The Creative School at Toronto Metropolitan University
The Creative School is a dynamic faculty that is making a difference in new, unexplored ways. Made up of Canada’s top professional schools and transdisciplinary hubs in media, communication, design and cultural industries, The Creative School offers students an unparalleled global experience in the heart of downtown Toronto.