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Ted Rogers Sales Leadership Program

Ted Rogers Sales Leadership Program logo

The Ted Rogers Sales Leadership Program (TRSLP) brings together students, academics and sales professionals to provide a deeper understanding of sales leadership, and to engage students in experiential learning opportunities to help equip them to become sales leaders. This unique program aims to develop sales skills in hopes of bridging the gap between the skills students are lacking and the skills top Canadian employers are seeking. This wouldn't be possible without the industry support that enhances the learning experience and connects students with industry opportunities.

The title on Ted Rogers’s business card read “Chief Salesperson,” as he believed that sales responsibility belonged to everyone who worked for Rogers Communications. He was a true trailblazer in industry and in sales. And his legacy truly reigns as there is no business without sales. While Mr. Rogers recognized the critical importance of sales, most major business schools in Canada do not focus on teaching sales as a core element of their program.

Sales and marketing professionals have been among the top five specializations in highest demand over the past decade in Canada, but there has been a shortage in qualified people able to fill these roles. The Ted Rogers School of Management hopes to change that with the Ted Rogers Sales Leadership Program at the Ted Rogers Leadership Centre (TRLC). This program follows in the footsteps of Mr. Rogers and fulfills the industry need and student aspirations to be great sales people and business drivers.

First English Speaking University Sales Program in Canada

First Canadian university ranked as a Top Sales University

by the Sales Education Foundation (SEF). 

The Ted Rogers School first made the list in 2019, and was also recognized in 2020 and 2021.

SEF Top Sales Universities badge

“The Ted Rogers Sales Leadership Program is one of the most valuable opportunities available for students at Ryerson. The applied format of the program mixed with a cohort of like-minded people creates an environment that allows students to build on each other’s knowledge, test their ideas and create networks internally and externally that extend far beyond your university career. I recommend it to every student.”

Winston Devendrarajah, Alumni Testimonial (Consulting & Deals Associate at PwC)

Skills and experience for the real world

The SLP is unique in that it provides sales leadership experiential opportunities for third- and fourth-year undergraduate and graduate students of various business disciplines. Students gain experience in international sales case competitions, role-playing, “improv” and CRM learning opportunities, live sales projects and social selling opportunities.

Through these opportunities, students in the faculty-led program learn strategy, collaboration, planning, how to deliver impact and outcome for customers, and more.

To be eligible, students must ensure that they take one of the Ted Rogers School’s four sales courses. They can take part in the program for one or two years depending on their course schedule.

Platinum sponsors

SLP platinum sponsors are DHL, RBC, and Rogers for Business

Gold sponsor


Silver Sponsors

SLP gold sponsors are CPSA, MediaValet, Softchoice, UI Path

Research sponsor