Camilo Sáenz
Major Research Paper
An exploration of how physical, digital tools and gamification could enhance primary school children's playground experience. By creating a physical video game level in a kid's playground, the project's objective is to demonstrate that technology can contribute to the youth's mental and physical health and help them see the world more equitably.
Education
- Bachelor of Graphic Design
Specialization
Advertising, graphic design, art direction.
Biography
Camilo is a graphic designer who has been working in advertising for the past ten years. As a creative and art director, he had the privilege to work in different angles of brand communication such as media, ATL, experience marketing, and this year in the digital field. His last role was being one of the leaders of a group of talented designers working for Walmart, developing its .com, mobile app, email marketing, and social media assets.
With design thinking and a good understanding of the consumer, he contributed to planning and brand-building processes. Also, he’s always part of interdisciplinary teams within clients and allies to understand the businesses and the KPIs to reach.
He is keen to learn from others every day, and this experience, as a Ryerson student, has been crucial to his personal and professional development.
Why Digital Media?
I am convinced that digital media can help people live in a better world by creating connections, solving everyday problems, and constructing brighter horizons.
Every year we face new challenges as species, and the digital tools offer us a chance of rethinking the world; the questions are as complex as the nodes that connect us. It is a big task, but I am thrilled to be part of a defying cohort.
I have been a month in the Masters of Digital Media. Without a doubt, it has already started to broaden my views and help me understand with a talented group of professors and classmates intelligent ways to build a society in a constantly changing world.
Links
Behance: https://www.behance.net/csaenz
LinkedIn: https://www.linkedin.com/in/camilosaenzdc/
Instagram: https://www.instagram.com/cam_saenz_/