W10

Born from a legacy of excellence in Toronto’s fashion scene, W10 is a movement to empower women through style, connection, and self-mastery.

Our story began over 15 years ago at Hazelton Lanes, now Yorkville Village, where our founder built a reputation for building refined wardrobes for trailblazing women, including Michaëlle Jean, Canada’s first Black Governor General. Her commitment to serving women with purpose and distinction laid the foundation for everything we stand for today.

Now under the added leadership of her daughter, W10 is embracing a vision that blends heritage with innovation for international success.

We embody a lifestyle, offering couture craftsmanship, personalized wardrobe consulting, curated makeup and accessories designed to elevate every woman’s journey.