True and You

True & You is a brand that uses the power of true ingredients to create skincare products that are made just for you. We believe in a minimalistic approach to beauty, and that effective skincare is one that's personalized for your skin type. All of our products are made in Canada using 100% naturally derived ingredients, are vegan friendly and cruelty free. We care about your skin & our planet and thus avoid the use of 14 harsh chemicals that are commonly used in the industry, and use eco-friendly materials for our packaging. Our value proposition is two folds.

#1 is our True ingredients that are sourced naturally, free of harsh chemicals and suitable for all skin types. We are a company that believes in sustainability and everything, from our formulation to packaging (and in between) is eco-friendly (instead of paper/sticker we use QR code to provide information about ingredients, instead of plastics we use bamboo, instead of chemicals, we use natural ingredients etc.) 

#2 is that we customize each product based on your skin type. This promotes a minimalistic approach to beauty- as now consumers don't have to buy multiple skincare products (which add to the plastic and chemical waste problem). Instead they buy one product, that's meant to show great results for them.

Founder: Saumya Saxena