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Typography

Typography doesn’t just need to look good, it needs to reflect the essence of our brand. The typefaces selected are bold, contemporary and truly reflect the TMU of today.

Purchasing Fonts
To purchase the Replica or Lyon fonts for your computer, please contact us.

Replica

Replica Std is the primary typeface of Toronto Metropolitan University. It is the lead typeface used for headlines in all communications, except in formal or convocational material.

Replica Std is designed by using a strict grid, giving it distinct qualities that provide TMU with a bold, confident voice.

Replica Std Bold and Light are used to differentiate levels of information through contrasting weights. Replica Std Regular can also be used as a third weight. Italics are used sparingly.

Alternate Use
Due to the nature of typeface licensing, if Replica Std is not available, then use Arial.

Need to purchase Replica Std for a project? Get in touch with your faculty’s marketing officer or email tmubrand@torontomu.ca to discuss your font needs. 

Lyon

Lyon Text is the secondary typeface of Toronto Metropolitan University. It is used as body copy to complement Replica, enabling more flexibility in typographic messaging.

Lyon Text is a contemporary serif, giving TMU a classic, formal voice when needed.

Although Lyon Text comes with a large font family, it is recommended that Bold and Regular weights are used. Bold Italic and Regular Italic can also be used.

Alternative Typefaces
Due to the nature of typeface licensing, if Lyon Text is not available, then use Times New Roman.

Need to purchase Lyon Text for a project? Get in touch with your faculty’s marketing officer or email tmubrand@torontomu.ca to discuss your font needs. 

Usage

TMU’s typography guidelines are as follows:

  • Type is always black or white. 
  • Type is consistently left-aligned, given “optical” kerning and comfortable leading.
  • Replica Std is always used as the headline typeface and always used in lock-ups.
  • Headlines are always in sentence case.
  • Lyon Text is used as body copy and in formal or convocational material. 
  • Lyon is most effective when there are large blocks of text.
  • Both typefaces can be used together to draw attention and create contrast in certain messaging. 
  • Together, Replica Std and Lyon Text are used in all TMU communications material.