TMU’s colours are instantly recognizable. But our palette is expanding past our familiar blue and gold in order to complement our already established look. Below you’ll find not only our primary and secondary palettes, but also our vibrant tertiary palette.
The primary palette consists of TMU blue and gold, as well as black (used primarily for text) and white.
Secondary colours expand the range of blue and gold, adding tonality and texture. The primary and secondary palettes have been developed to work together effectively.
The primary and secondary palettes are always drawn on first when considering colour in applications.
Some colours have two Pantone values associated with them; C (coated) and U (uncoated). For print applications on a coated paper stock, refer to the C value and for an uncoated paper stock, refer to the U value.
University entities use colour differently depending on where they fit in the Brand Architecture. To find out where your brands fits in best, go to the Brand Architecture section.
Brand Colour Usage & Accessibility
Please follow the (google sheet) Brand Colour Usage & Accessibility guideline (external link) to comply with accessibility standards.
The tertiary palette broadens the fields of colour beyond the spectrum of blue and gold. It has been carefully selected to complement the primary and secondary palettes, while matching them in intensity and vibrance.
All university entities use colour differently depending on where they fit in the Brand Architecture. To find out where your brand fits in best, go to the Brand Architecture section.