Colours

Colour is central to the TMU brand. Our colours, blue and gold, are one of the most recognizable aspects of our brand identity. They immediately establish communications as coming “from TMU”. Using our brand colours consistently, helps to build awareness, recognition and trust with our audiences. Below you’ll find our primary, secondary and tertiary palette guidelines.

Primary and Secondary Palettes

The primary palette consists of TMU blue and gold, as well as black (used primarily for text) and white.

Secondary colours expand the range of blue and gold, adding tonality and texture. The primary and secondary palettes have been developed to work together effectively.

The primary and secondary palettes are always drawn on first when considering colour in applications.

Pantone Values
Some colours have two Pantone values associated with them; C (coated) and U (uncoated). For print applications on a coated paper stock, refer to the C value and for an uncoated paper stock, refer to the U value.

Colour Usage
University entities use colour differently depending on where they fit in the Brand Architecture. To find out where your brand fits in best, go to the Brand Architecture section.

Brand Colour Usage & Accessibility
Please follow the (google sheet) Brand Colour Usage & Accessibility guideline (external link) to comply with accessibility standards.

Primary Palette

TMU Blue
PMS 2935U/2945C
C100 M60 Y0 K15
R0 G76 B155
HEX #004c9b

TMU Gold
PMS 108U/109C
C0 M10 Y100 K0
R255 G220 B0
HEX #ffdc00

Black
C0 M0 Y0 K100
R0 G0 B0
HEX #000000

White
C0 M0 Y0 K0
R255 G255 B255
HEX #ffffff

Secondary Palette

PMS 287U/288C
C100 M70 Y0 K40
R0 G45 B114
HEX #002d72

PMS 3005U/C
C100 M30 Y0 K0
R0 G119 B200
HEX #0077c8

PMS 2995U/C
C90 M0 Y0 K0
R0 G169 B239
HEX #00a9ef

PMS 2985U/C
C60 M0 Y0 K0
R91 G194 B244
HEX #5bc2f4

PMS 130U/137C
C0 M40 Y100 K0
R255 G163 B0
HEX #ffa300

PMS 109U/123C
C0 M22 Y100 K0
R255 G198 B9
HEX #ffc609

PMS Yellow U
C0 M0 Y100 K0
R255 G238 B0
HEX #ffee00

Dark Grey
C0 M0 Y0 K40
R153 G153 B153
HEX #999999

Light Grey
C0 M0 Y0 K15
R217 G217 B217
HEX #d9d9d9

Tertiary Palette

The tertiary palette broadens the fields of colour beyond the spectrum of blue and gold. The colours have been carefully selected to complement the primary and secondary palettes, while matching them in intensity and vibrance.

Tertiary colours are not required and in most cases, the primary and secondary blues/golds brand colours are all that is needed. However, when considering the use of tertiary colours please note:

They must only be used sparingly as accents and only one tertiary colour should be used at a time.
They should never overpower our main blue/gold brand colours.
They are not required and should primarily be used to help display complex information, where an accent colour might be helpful.

Colour Usage
All university entities use colour differently depending on where they fit in the Brand Architecture. To find out where your brand fits in best, go to the Brand Architecture section.

Brand Colour Usage & Accessibility
Please follow the (google sheet) Brand Colour Usage & Accessibility guideline (external link) to comply with accessibility standards.