Logo lock-ups build on the university logo to create a signature specific to each entity within the institution. They help us build brand association and visual clarity by reducing the number of stand-alone logos. Three systems of lock-ups have been developed to facilitate all of the diverse initiatives we undertake.
Lock-up systems relate to the various brand classifications. To determine which lock-up is right for your brand, go to the Brand Architecture section.
Need a lock-up? Get in touch with your faculty’s marketing officer or email firstname.lastname@example.org to discuss your logo lock-up needs.
University Brand lock-ups position the names of TMU’s closely identified entities in alignment with our gold bar. This shows TMU as a platform for these important brand components.
This system allows for one or two levels of hierarchical information, ensuring that we are focusing our audiences’ attention on what’s most important.
Do not attempt to recreate lock-up art from scratch. New lock-ups will be provided by the marketing team (University Relations). Please always connect with University Relations to determine where you fit into the brand architecture. Contact email@example.com with requests.
Sub-brands are part of the university, but they revolve around activities beyond its mission of learning and scholarly, research and creative activity.
Sub-Brand Lock-up Uses Lock-ups should be used in all formal and media communications, including advertising. In applications where the university’s association is not inherently necessary, the lock-up is not needed. For example: TMU Bold team jerseys, internal building signage and merchandise.
Sub-Brand Logo Design Sub-Brand logos can follow the TMU visual identity elements.
The space between the university logo and the sub-brand logo is equal to one gold bar
The maximum size of a sub-brand logo within the lock-up is equal to the full size of the university logo
The sub-brand logo should be vertically centred and left-aligned within the given frame
Partnerships exist between the university and other non-university businesses, institutes and public-facing organizations. In order to maintain the integrity of both Toronto Metropolitan University and its partners, the partnership lock-up maintains an even hierarchy between logos.
Partnerships can exist at all levels within the brand architecture.
Please always connect with University Relations to determine where you fit into the brand architecture. Contact firstname.lastname@example.org with requests.
A black divider is used in partnership lock-ups. The divider is 1/8 the width of the gold bar in the university logo
Both logos are separated by the width of one gold bar on either side of the black divider
The size of the partner logo should be scaled to appear optically similar in size to the university logo
The partner logo should always appear vertically centred with the university logo
The university speaks loudest when we are united as once voice. Consistent use of the logo lock-up is fundamental to recognition of the brand. Please review the following to avoid unintentional lock-up mistakes.
Do not add more than two levels of hierarchy, or more than three lines of text to a lock-up.
Avoid using icons that are not integral to an existing brand.
Do not put secondary information first, or bold the second level of information.
Do not include more than two levels of equal hierarchy in a lock-up.
Do not use the RU or Social Media mark to create a lock-up