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Dr. Matthew Philp
Associate Professor
DepartmentMarketing Management
EducationBBA, MSc, PhD
Phone416-979-5000, ext. 544594
Overview
In his role as associate professor of marketing, Matthew researches issues related to consumer and buyer behavior, primarily in a digital and social media context. At Ted Rogers School of Management, Matthew teaches Marketing Metrics.
Before joining the Ted Rogers School, Matthew taught at HEC Montréal across the MBA, MSc, and Bacc programs and before that completed his PhD and MSc degrees at the Smith School of Business at Queen’s University.
Digital Marketing, Social Media Marketing, Technology, Consumer Behaviour, Consumer Self-Identity, Word-of-Mouth.
| Course code |
Course title |
|---|---|
| MTK 300 | Marketing Metrics |
| SM8103 | Research Methods I (MScM program) |