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Tony Hernandez

Dr. Tony Hernandez

Director, Centre for the Study of Commercial Activity | Professor
DepartmentRetail Management
EducationMSc, PhD
OfficeTRS 3-079
Phone(416) 979-5000 ext: 557200


Tony Hernandez is the Director and Eaton Chair in Retailing at the Centre for the Study of Commercial Activity (CSCA) and Professor within the Department of Geography and Environmental Studies, Toronto Metropolitan University. He was awarded an M.Sc. in Geographical Information Systems (GIS) at Leicester University and a Ph.D in Retail Geography and Management at the Manchester Metropolitan University (MMU), UK. Before embarking on his Ph.D he worked in government planning in the UK. His doctoral research focused on the impact of GIS within major retail organizations. After his doctorate, he was employed as a Research Fellow at MMU, working in the Locational Planning and Management Group within the Department of Retailing and Marketing.

Dr. Hernandez has presented and published numerous articles and papers on location decision making and analysis. His current research interests include location analytics, retail planning and location strategy, spatial analysis, data visualization and decision support. He has undertaken research with and supported research activities within a large number of major retail organizations in Canada, the US and Europe, specializing in retail location decision making research.

He is a member emeritus of the North American Research Taskforce of the International Council of Shopping Centers (ICSC) and the former Co-Chair and member of the ICSC Canadian Retail Research Group. In 2012 the ICSC acknowledged his contribution to industry with the ICSC’s Award for Outstanding Service to the Research Community.

Geographic information systems, retail geography, location research, and Canadian retailing.

Aversa, J., Jacobson, J., Hernandez, T., Cleave, E., Macdonald, M. and Dizonno, S. (2021) The social media response to the rollout of legalized cannabis retail in Ontario, Canada, Journal of Retailing and Consumer Services, 61.
Aversa, J., Hernandez, T. and Doherty, S. (2021) Incorporating Big Data Within Retail Location Organizations: A Case Study Approach, Journal of Retailing and Consumer Services, 60.
Perry, S., Wang, L. and Hernandez, T. (2020) The Changing Spatial Organization of Ethnic Retailing: Chinese and South Asian Grocery Retailers in Toronto, Papers in Applied Geography, 6:4, 287-305.
Schmiz, A. and Hernandez, T. (2019) Urban Politics on Ethnic Entrepreneurship: an interdisciplinary spatial perspective, Tijdschrift voor Economische en Sociale Geografie, 110(5), 509-519, 2019.
Aversa, J., Doherty, S. and Hernandez, T. (2018) Big Data Analytics: The New Boundaries of Retail Location Decision Making, Papers in Applied Geography, 4(4), pp. 390-408, 2018.
Wang, S. and Hernandez, T. (2018)  Contemporary Ethnic Retailing: an Expanded Framework, Canadian Ethnic Studies, 50(1), 2018. 37-68.