Overview
Omar H. Fares is a Lecturer at the Ted Rogers School of Retail Management. Omar earned his Bachelor of Commerce and Master of Science in Management from Toronto Metropolitan University. Omar's main research interest is in the consumer behaviour area, particularly focusing on consumers' interaction with novel digital innovations and the impact of digital innovations on retailers. Omar published his research in different impactful journals, such as Computers in Human Behavior, the Journal of Financial Services Marketing, and the Journal of Global Scholars of Marketing Science. Omar's professional background combines expertise in sales, market research and planning, corporate strategizing, and leadership & training in the banking and retail sectors. Omar worked for different leading institutions such as Walmart, CIBC, and Fairstone Financial.
Consumer Behaviour, Digital Marketing, Systematic Reviews & Meta-analysis.
| Fares, O. H., Butt, I., & Lee, S. H. M. (2022). Utilization of artificial intelligence in the banking sector: a systematic literature review. Journal of Financial Services Marketing, 1-18. |
| Ng, P., Quach, X., Fares, O. H., Mohan, M., & Lee, S. H. M. (2022). Essential item purchases during COVID-19: A cluster analysis of psychographic traits. Journal of Global Scholars of Marketing Science, 32(4), 579-600 |
| Baek, E., Haines, S., Fares, O. H., Huang, Z., Hong, Y., & Lee, S. H. M. (2022). Defining digital fashion: Reshaping the field via a systematic review. Computers in Human Behavior, 107407. |
| Fares, O. H., Lee, S. H. M., Mohan, M. Consumers' involvement with the Metaverse. Administrative Science Association of Canada, Halifax, Canada |
| Gómez, J.M., Fares, O. H. Students Experiences from Work Integrated Learning (W.I.L.) Field Placement in Retail Management - Leading Retail Organizations. Administrative Science Association of Canada, Halifax, Canada |
Baek, E., Haines, S., Fares, O. H., Huang, Z., Hong, Y., & Lee, S. H. M. (2022). Defining digital fashion: Reshaping the field via a systematic review. Korea Distribution Association, Seoul, South Korea. *Best paper award |
| Ahmed, N., Lee, S.H.M., Butt, I., Fares, O. H., (2022). Systematic Literature Review of Slow Fashion: Looking Back to Look Forward. American Collegiate of Retailing Association, New Orleans, U.S.A. |
| Fares, O. H., and Lee, S. H. M (2022). Psychographic Segmentation of Retail Banking Customers: A Cluster Analysis. American Collegiate of Retailing Association, New Orleans, U.S.A. |
| Gunn, F., Hernandez, T., Rudkowski, J., Fares, O. H. (2022). Retail Student Perceptions of Benefit and Challenges of Peer E-Mentoring Programs. American Collegiate of Retailing Association, New Orleans, U.S.A. |
| Rudkowski, J., Gunn, F., Hernandez, T., Fares, O. H., Dagg, L., Acquoij, Vv., Kirrane, T. (2022). Shopify Store Hacker Challenge: Using International Charrettes in Retail Education. American Collegiate of Retailing Association, New Orleans, U.S.A. |
| Mohan, M., Lee, S. H. M., Fares, O. H., Quach, X. (2022). Segmenting Consumers in the Cosmetics Industry: A View on Racial Inclusivity. American Collegiate of Retailing Association, New Orleans, U.S.A. |
Gómez, J.M., Fares, O. H., Lee, S. H. M., Mohan, M. (2022). Blockchain in the Food Industry: Integrating Machine Learning in a Systematic Literature Review. American Collegiate of Retailing Association, New Orleans, U.S.A. *Best Track paper: Digitalization in Retailing and New Retailing |
| Quach, X., Ng, P., Fares, O. H., Lee, S. H. M., (2021). The Panic Buying Surge of Essential Items during the COVID-19 Pandemic: A Segmentation Analysis. American Collegiate of Retailing Association, Virtual conference |