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Resources

Resources

In April 2022, the university announced our new name of Toronto Metropolitan University, which will be adopted in a phased approach. We encourage students, faculty and staff to utilize the resources provided, in order to provide context in your communications and drive to the next chapter website for further information. For consistency, it is important to use the approved resources and terminology with the internal and external community.

The brand website will be updated over the next few months as we address how the new name impacts our brand standards. Please send any questions to ryersonbrand@ryerson.ca.

Guidelines

Language, logo, and web guidelines are available for download through the links below. Web and social media guidelines are available for staff and faculty only. Please click below to request access.

Logo

Ryerson-branded materials

Each department at the university is taking stock of the Ryerson-branded items used and distributed in our work and developing plans for how best to manage the transition to our new name. 

The Branded Materials Transition Project is an initiative to prioritize opportunities to upcycle, reuse or recycle Ryerson-branded materials, including merchandise, apparel, stationery and keepsakes for example.

Paid advertising

Paid ads already in-market should continue to use the Ryerson name and logo until the end of May. Please connect directly with the central marketing team if your campaign is scheduled to run past June 1st, 2022 to discuss options. Any new campaigns should use the new university name and if it’s critical to the audience, the “formerly Ryerson” logo. 

For paid advertising that links to a website or campaign, it’s important that this page features information about the name change and a link to the Next Chapter website (torontomu.ca/next-chapter). This can be accomplished by the global “Formerly Ryerson University” link on AEM pages, a carousel banner on the website header or by including a link in the main navigation. In the case of the latter, the navigation label can simply read “Next Chapter” for consistency across our web pages. 

Email signature

Use of the name, Toronto Metropolitan University, in the title/credentials section of your signature should be updated to reflect the new name and one of two options in parenthesis: (Formerly Ryerson University) or (Recently renamed). A note can be added below the contact information that provides context and links to the Next Chapter website.

Please copy and paste the email signature example below. Edit with your personal information and save to complete the set-up.

Learn how to create an email signature, external link. Full name (pronouns)
Title, Department
Toronto Metropolitan University (Formerly Ryerson University) or (Recently renamed)
email@ryerson.ca  
www.torontomu.ca
416-444-4444 ext. 444444

In April 2022, the university announced our new name of Toronto Metropolitan University, which will be implemented in a phased approach. Learn more about our next chapter.

To include the logo, click on Add an image > Web Address (URL) and in the field asking to Paste an image URL here, enter the following: https://www.torontomu.ca/content/dam/images/TMU-logo.png