You are now in the main content area
Dr. Zeinab Noorian, Assistant Professor

Dr. Zeinab Noorian

Assistant Professor
DepartmentInformation Technology Management
EducationPhD in Computer Science


Dr. Zeinab Noorian is an Assistant Professor at Ted Rogers School of Information Technology Management at Toronto Metropolitan University. Prior to this, she was an Assistant Professor at Trent University. Before joining Trent, she has been NSERC Postdoctoral fellow at University of Toronto and a visiting researcher at IBM CAS from Feb 2016 to March 2018. She also has been a sessional lecturer at OntarioTech University from Sep 2018 to April 2019.

Zeinab has been the co-chair of the successful and recurring WIT-EC (Workshop on Incentives and Trust in E-Commerce) since 2012 co-located with prestigious conferences such as AAAI Conference on Artificial Intelligence, IJCAI (International Joint Conferences on Artificial Intelligence) and EC (Electronic Commerce), and the co-chair of recurring MAISON workshop (Mining Actionable Insight from Social Media) since 2017.

She published over 10 peer-reviewed journal papers and 15 conference papers in top-tier venues such as Knowledge-based systems, Retailing and Consumer Services, JAAMAS (Journal of Autonomous Agents and Multiagent Systems), JTAER (Journal of Theoretical and Applied Electronic Commerce Research), Computational Intelligence, AAMAS (Autonomous Agents and Multi-Agent Systems), ECAI (European Conference on AI) and HT, among others.

Refereed Journal Articles
Topic and Sentiment Aware Microblog Summarization for Twitter; Syed Muhammad Ali, Zeinab Noorian, Ebrahim Bagheri, Chen Ding, Feras Al-Obeidat. Journal of Intelligent Information Systems. 54(1): 129-156 (2020).
Detecting life events from Twitter based on temporal semantic features; Maryam Khodabakhsh, Mohsen Kahani, Ebrahim Bagheri, Zeinab Noorian. Knowledge Based System. 148:1-16, (2018).
Embedding unstructured side information in product recommendation; Fatemeh Pourgholamali, Mohsen Kahani, Ebrahim Bagheri, Zeinab Noorian Electronic Commerce Research and Applications. 25: 70-85, (2017).
Adaptive Decentralized Trust Model for Quality of Service Selection in Electronic Marketplaces; Zeinab Noorian, Stephen Marsh, Michael Fleming: zTrust. Computational Intelligence 32(1): 127-164, (2016).
Semantic Disambiguation and Linking of Quantitative Mentions in Textual Content; Mehrnaz Ghashghaei; Ebrahim Bagheri; John Cuzzola; Ali A. Ghorbani, Zeinab Noorian International Journal of Semantic Computing 10(1):121-142, (2016).
 Complexity or simplicity? Designing product pictures for advertising in online marketplaces; Wu, K., Vassileva, J., Zhao, Y., Zeinab Noorian, Waldner, W., Adaji.I.  Journal of Retailing and Consumer Services, 28, 17-27, (2016).
How do you feel when you see a list of prices? The interplay among price dispersion, perceived risk and initial trust in Chinese C2C market; Wu, K., Vassileva, J., Zeinab Noorian, Zhao, Y; Journal of Retailing and Consumer Services, 25, 36-46, (2015).
How buyers perceive the credibility of advisors in online marketplace: review balance, review count and misattribution; Wu, K., Zeinab Noorian, Vassileva, J., Adaji, I. Journal of Trust Management, 2(1), 1-18, (2015).
Trust-Oriented Buyer Strategies for Seller Reporting and Selection in Competitive Electronic Marketplaces; Zeinab Noorian, Jie Zhang, Yuan Liu, Stephen Marsh and Michael Fleming. Autonomous Agents and Multi-Agent Systems 28(6): 896-933, (2014).
The State of the Art in Trust and Reputation Systems:A Framework for Comparison;  Zeinab Noorian, Mihaela Ulieru Journal of Theoretical and Applied Electronic Commerce Research 5(2): 97-117, (2010).


Course Code Course Title
ITM 100 Foundations of Information Systems
Grant or Project Title Year Amount
NSERC Postdoctoral Fellowship, “A Comprehensive Approach for Detecting Unfair Rating in E-marketplaces” 2016-2018 $90,000
  • Best Graduate Thesis Award, Computer Science, University New Brunswick, 2017
  • Graduate Scholarship, University of New Brunswick, Fredericton, Canada, 2009-2013