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HTM 302
Marketing Principles
This course builds on the basic marketing concepts to enable the student to contend with marketing problems and opportunities that present themselves in the hospitality and tourism industry. The concept of business for good and value of marketing and relationships are emphasized in this class and research techniques and marketing planning are applied to actual situations. Student groups are required to undertake and prepare a documented marketing strategy for a business. Case studies and guest speakers will supplement class lectures and discussions.
Weekly Contact: Lecture: 3 hrs.
GPA Weight: 1.00
Course Count: 1.00
Billing Units: 1
Mentioned in the Following Calendar Pages
*List may not include courses that are on a common table shared between programs.
- GMS 522 - International Marketing
- HTH 901 - Management Career Strategies
- HTM 402 - Strategic Marketing Planning
- HTM 604 - Hospitality and Tourism Sales
- HTM 621 - Advertising and Promotion
- HTT 600 - Special Topics in Hospitality/Tourism
- HTT 700 - Current Issues in Hospitality/Tourism
- Hospitality and Tourism Management
- MKT 100 - Principles of Marketing
- MKT 300 - Marketing Metrics and Analysis
- MKT 504 - Effective Persuasion
- MKT 535 - Integrated Marketing Communications
- MKT 723 - Services Marketing
- MKT 730 - Assessing/Managing Market Opportunities
- MKT 828 - Sport Marketing Concepts and Strategy
- MKT 829 - International Sport Marketing
- Minor in Marketing