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Our Mission

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Audience Lab is an innovative and interdisciplenary research network that aims to understand contemporary media consumption and user/audience experiences.


We tackle challenging questions related to audience research, digital communication, and human-computer interaction and specializes in trend analysis, persona development, and millennial/generation Z research. We consider audiences to be made up of users, players, and citizens. Our team and capabilities continue to grow alongside our growing base of industry partnerships.



What Do We Do?

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Audience Analytics

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Mixed-Research Methods

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Trend Analysis

Our Work