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Wilfred Lee

Wilfred Lee is a visionary storytelling artist, deeply committed to forging connections with audiences on a profound, collective unconscious level. His journey in the visual arts has led him from animation and games to penning the cosmic horror graphic novel, 'Pareidolia Gateway.' Embracing the digital frontier, Wilfred ventures into transmedia art, harnessing the power of AR, VR, and AI. His latest project is the AR/Transmedia horror survival game, 'GOWONU', which promises to redefine immersive gaming experiences.

Beyond the canvas and screen, Wilfred has showcased his comedic flair with Toronto’s Second City Touring Co. His versatility as an actor shines through in TV, film, and commercials, with notable performances in Eli Roth’s 'The Haunted Museum', 'Age of Samurai: Battle for Japan', and the critically acclaimed 'Pachinko' on Apple TV.

Project Description


Gowonu is an immersive horror game and transmedia project where players assume the role of urban explorers delving into the cursed Gowonu apartment complex. As they navigate through 360 degree procedurally generated rooms unlocked by players uncovering lost and forgotten photos with cryptic messages while avoiding the creeping Shinigami.

With a narrative-driven approach, replayability, and innovative use of AI and augmented reality, Gowonu delivers a chilling experience that immerses players in an eerie world of urban exploration and supernatural encounters in a new and personal way.

Prepare to unravel the mysteries and face the terrors lurking within Gowonu's haunted halls.