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Pushpinder Gill

Pushpinder Gill

Assistant Professor
DepartmentMarketing Management
EducationPhD
https://www.pushpindergill.com/ (external link) 

Overview

My research focuses on the geography of marketing through chain organizations accomplished through a rigorous integration of theory, firm and customer level data, behavioral experiments, machine learning applications, and econometric methods. Prior to my Ph.D., I worked in the services franchising sector for 7 years in Dubai, India, and New Zealand.

Chain organizations (e.g., McDonald’s) fascinate me. Therefore, my research examines (1) performance drivers in franchise systems (e.g., social media capabilities, franchisee experience, aligned interests), (2) spatial and competitive dynamics (e.g., ownership concentration, agglomeration, unit failures), and (3) governance and coordination mechanisms (e.g., decision rights allocation, franchising intensity, environmental responsibility, product responsibility).

  (google doc) Pushpinder Gill's CV (external link) 

Google Scholar Profile  (external link, opens in new window) 

Research Interests

Geography of Marketing , Franchising , Retailing, Marketing Strategy, Artificial Intelligence.

Manuscripts published

  • Pushpinder Gill and Stephen Kim. (2026).
    Do Unit Failures Strengthen Survivors? Insights From Multiunit Franchisees. Journal of the Academy of Marketing Science (FT-50).
  • Preetinder Kaur, Stephen Kim, and Pushpinder Gill. (2025).
    When does social media experience improve franchisee performance? A knowledge value chain perspective. Journal of Retailing (ADBC - A*).
  • Pushpinder Gill, Stephen Kim, and Preetinder Kaur. (2025).
    When does ownership concentration improve franchise store performance? European Journal of Marketing (ADBC - A*).
  • Pushpinder Gill and Stephen Kim. (2021).
    From franchisee experience to customer experience: their effects on franchisee performance. Journal of the Academy of Marketing Science (FT-50).

Book Chapter

  • Pushpinder Gill, Stephen Kim and Amrit Tiwana. 
    Decision rights allocation as governance within and between organizations. Handbook of Interorganizational Relationships (Forthcoming).

 

Location Course Level  Average Ratings (out of 5)
Iowa State University Digital Marketing Analytics Undergraduate 4.7
Iowa State University  Social Media Marketing Undergraduate 4.5
Iowa State University  Services Marketing Undergraduate 4.6
Iowa State University  Principles of Marketing Undergraduate 4.1
University of Tennessee Marketing Research Undergraduate 4.8
University of Windsor Marketing Research Undergraduate 4.8
University of Windsor Marketing Problems Undergraduate 4.7
University of Windsor Retailing Undergraduate 4.7
University of Windsor Quantitative Studies Graduate 4.2
University of Windsor Marketing Graduate 4.8
University of Windsor Introduction to Entrepreneurship Undergraduate No ratings

Year Grant  
2026 Social Sciences & Humanities Research Council of Canada (SSHRC) Competition Results 2026, Insights Grant. C$93,172  
2025 Research Innovation Fund, University of Windsor  
2023 Research Innovation Fund, University of Windsor  

Year Honour/Award  
2021 Outstanding Doctoral Research Award, Iowa State University  
2020 Nominated as fellow for the AMA Sheth Doctoral Consortium, Bloomington, Indiana, USA  
2020 Graduate College Research Excellence Award, Iowa State University  
2018 Best Paper Award in Inter-Organizational Research, American Marketing Association Summer Educators’ Conference, Boston, Massachusetts, USA  
2017 Best Paper Award in Inter-Organizational Research, American Marketing Association Summer Educators’ Conference, San Francisco, USA  
2017 PhD Student Research Award, Iowa State University, Ames, Iowa, USA  
2016 PhD Student Research Award, Iowa State University, Ames, Iowa, USA  

  1. Looking to buy or sell a home? AI could help (external link, opens in new window) , CBC News
  2. AI is taking over boardrooms, but students aren’t biting (external link, opens in new window) , CBC Radio
  3. No sales yet — but the end is near for Windsor’s Hudson’s Bay (external link, opens in new window) , CTV News
  4. Zellers returning to familiar spot inside Tecumseh Mall (external link, opens in new window) , CTV News