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Carlyle Farell

Dr. Carlyle Farrell

Associate Professor
DepartmentGlobal Management Studies
EducationPhD
OfficeTRS 1-056
Phone416-979-5000, ext. 6042

Overview

Carlyle Farrell is an Associate Professor in the Global Management Studies Department in the Ted Rogers School of Management. Dr. Farrell teaches international marketing at the undergraduate and MBA levels and is a frequent media commentator on international business issues. He has over 15 years of private sector experience as a consultant and senior executive. As an international marketing consultant Dr. Farrell has worked on assignments in over twenty countries across Europe, Africa, South America and the Caribbean. His clients have included the United Nations Food and Agriculture Organization, Industry Canada, the Ontario Ministry of Agriculture and Food, the World Bank, Inter-American Development Bank and the African Development Bank, as well as numerous small and medium sized companies. He has also served as President of the Canadian subsidiary of a US-based e-commerce firm where he had full P&L responsibility and was instrumental in building the company’s brand in the Canadian market. Dr. Farrell has also served as Manager of a food manufacturing company in the Caribbean where he was responsible for executing the strategic vision for this start-up enterprise and crafting its domestic and regional marketing strategies.

Dr. Farrell holds a B.Sc degree from the University of the West Indies, an M.Sc degree from the University of Guelph and a Ph.D from the University of Manitoba.

The rise of Third World Multinationals and their market expansion strategies, international channel management, trade, and export promotion. 

Journal Articles:

Correa da Cunha, H., Farrell, C., Andersson, S., Amal, M., Floriani, D. (2022) Towards a More In-depth Measurement of Cultural Distance: A Re-evaluation of the Underlying Assumptions. International Journal of Cross Cultural Management. DOI: 10.1177/14705958221089192.
Yang, Yanjiao, Farrell C, Xiaohua Lin (2021), Antecedents of Consumer Economic Nationalism: The Role of Need for Cognition and Cosmopolitanism, Journal of Global Marketing. https://doi.org/10.1080/08911762.2021.1953663, external link.
Kalu, K., Farrell, C. and Lin, X. (2020). China’s Belt and Road Initiative: Implications for Intra-regional Trade in Africa. Journal of Public Affairs. DOI: 10.1002/pa.2347.
Farrell C. (2020). “Do international marketing simulations provide an authentic assessment of learning? A student perspective”. The International Journal of Management Education. Volume 18, Issue 1. 
Malhotra, S, Lin, H & Farrell, C. (2016). Cross-national uncertainty and level of control in cross-border acquisitions: A comparison of Latin American and U.S. multinationals. Journal of Business Research, Volume 69, Issue 6, 1993-2004.
Lin X and Farrell C (2013). “The Internationalization Strategies of Chinese State and Private Sector Enterprises in Africa” Journal of African Business. Vol. 14, No. 2, 85-95
Farrell C and Lin X (2011). “Strategies of Chinese Multinational Enterprises in Developed and Developing Countries: Observations and Preliminary Conceptualization”. International Journal of China Marketing Vol. 2 (1).
Farrell C (2008). “The Role of the Internet in the Delivery of Export Promotion Services: A Website Content Analysis” Journal of Global Marketing, Vol. 21 No. 4, 259-269.
Farrell C (2006). “Organizational Buyer Behavior of Caribbean Food and Beverage Importers”. Journal of Food Products Marketing, Vol. 12 No. 1.
Farrell C and Fearon G (2005). “Renting Goodwill in International Marketing Channels: An Analysis of Pricing Strategies and Bargaining Power”. Atlantic Economic Journal Vol. 33, No.3, 1-12.
Farrell C (2005). “Perceived Effectiveness of Simulations in International Business Pedagogy: An Exploratory Analysis”. Journal of Teaching in International Business, Vol.16, Iss. 3. 71-88.
Farrell C, and Fearon G (2005). “Prescription Drug Exports to the United States: An Analysis of the Online Communication Strategies of Canadian e-Pharmacies”. International Journal of Medical Marketing Vol. 5 No. 3.
Farrell C and Tyrchniewicz E (1999). “Trade Preferences for Developing Countries: An Analysis of Canada’s Trade with the Caribbean Basin”. Canadian Journal of Agricultural Economics, Vol 37, No 4.
Farrell C and Funk T (1985). “The Determination of Ex-ante Returns to Agricultural Research: The Case of Plant Biotechnology in Canada”. Canadian Journal of Agricultural Economics, Vol. 33 (March).
Correa da Cunha, H., Farrell, C., Andersson, S., Amal, M. (2020). The Direction of Cultural Distance and the Performance of Foreign Subsidiaries in Latin America. Academy of Management Annual Meeting.
Correa da Cunha, H., Farrell, C., Amal, M., Dinorá, F., Andersson, S. (2020). The asymmetry of cultural distance and the performance of foreign subsidiaries in Latin America. Academy of International Business - Latin America and Caribbean Chapter Annual Meeting. 
Farrell C. 2020. China’s Belt and Road Initiative: Implications for Trade and Investment in the Caribbean. Brock University/University of the West Indies Symposium, Jamaica.
Lin, X., Farrell, C. & Guan, J. (2019). An Entrepreneurial Approach for Sustainable Development in Africa. 9th Annual International Interdisciplinary Conference on Global Trends in Africa’s Development, Nairobi, June 26-29.
Lin H and Farrell C, (2014). Leveraging “Home Base”: How Emerging Market Multinationals Succeed in Global Branding. ASAC Conference in Muskoka, Ontario
Malhotra S, Lin, H and Farrell C, (2013). Host Country Uncertainty and Level of Control in Cross-Border Acquisitions: A Comparison of Latin American and U.S. Multinationals. Academy of International Business Conference, Istanbul, Turkey.
Lin X and Farrell C, (2011). “A Conceptual Model of the Internationalization Strategies of Chinese State and Private Sector Enterprises in Africa”. International Academy of African Business and Development Conference, Athabasca University, May 2011.
Malhotra S, Lin X and Farrell C, (2010). “Equity Participation in Cross Border Acquisitions: The Impact of Target Country Uncertainty and Acquirer Tactics”. Academy of International Business Conference, Rio de Janeiro, Brazil, June 2010.
Farrell C and Lin X, (2008). “Assessment of the Market Expansion Strategies of Caribbean Multinational Enterprises: An Exploratory Analysis”. Department of Management, University of the West Indies, 3rd Annual management Conference, November, 2008.
Farrell C and Lin X, (2008). “Strategies of Chinese Multinational Enterprises in Developed and Developing Countries: Observations and preliminary Conceptualization”. China Goes Global Conference, Harvard University, October 2008.
Farrell C. (2007). “The Determinants of an Effective Country Branding Strategy: An Analysis of the Spring Break Tourism Market” Proceedings of the Second International Management Conference, University of the West Indies, Barbados.
O’Reilly N and Farrell C, (2007). “Brand Globalization in Professional Sports: A Preliminary Analysis of the National Basketball Association”. Hospitality, Tourism, Recreation and Sport Management Division, ASAC 2007
Farrell C. (2006). “The Role of the Internet in Promoting Export Marketing: A Website Content Analysis”. Proceedings of the International Management Conference, University of Technology, Kingston Jamaica, Fall.
Farrell C. Global Marketing: Practical Insights and International Analysis, SAGE, 2015.
Czinkota M, Ronkainen I, Farrell C and Mc Tavish R. Global Marketing: Foreign Entry, Market Development & Strategy Implementation. Nelson Education, 2009.
Lin X and Farrell C (2014). “Home Base” and the Brand Globalization Strategies of Emerging Market Multinationals. In Cheng Lu Wang and Jiaxun He (Eds). Brand Management in Emerging Markets: Theories and Practices.
Farrell, C and Lin, X (2010), "The Evolution and Governance of Marketing Channels in the People’s Republic of China." In Cheng lu Wang (eds.), Handbook of Contemporary Marketing in China, Nova Science Publishers, Inc.
Farrell C. The U.K.’s Export Communications Review & Postgraduates for International Business. Asia Pacific Foundation of Canada. Published in Learning From Global Innovative SME Export Assistance Programs. January 2017.
Farrell C. The U.K.’S Cyber Growth Partnership. Asia Pacific Foundation of Canada. Published in Learning From Global Innovative SME Export Assistance Programs. January 2017.
GMS 522 International Marketing
GMS 693 Latin American & Caribbean Business Environments
MB 8107 Advanced International Marketing
MKT 100 Introduction to Marketing
MKT 200 Marketing 11
MKT 530 Internet Marketing
IBS 600 International Business Strategy
Best New Scholar Award, Ryerson University
Transport Institute Fellowship, University of Manitoba
Graduate Studies Fellowship, University of Manitoba
J.L. Tennant Bursary, University of Guelph