Vikram Bawa is the Vice President Marketing, Asia Pacific at Logitech where he is responsible for the marketing function across all categories. He is responsible for developing the regional Marketing Strategies, New Product Innovation and communication execution. He is responsible for working with the clusters to identify portfolio priorities, market expansion and creating alignment on marketing resource allocation. He joined Logitech in November 2016.
Prior to joining Logitech, Vikram was the Vice President Marketing at McCain Foods Canada from March 2014 to October 2016. At McCain Foods he was responsible for all marketing functions including Retail, Food Service, Innovation and Consumer Insights. He led the transformation of the marketing communication platforms driving greater focus on integrating digital platforms, including mobile to ensure greater relevance to the evolving consumption of the media landscape.
Prior to that, he was the Global Marketing Director, Frozen Pizza at Nestle, Switzerland, from October 2010 to February 2014. In this role, Vikram was responsible for the global marketing and business development in both existing and new geographies for frozen pizza. He was also responsible for leading the development of the Digital Eco System for the Global Brand (Buitoni).
He was also the Senior Marketing Director, Nestle Canada, where he was responsible for the marketing function for Nestle Frozen Prepared Meals - Lean Cuisine & Stouffer's. Vikram also held a position within the Global team at Wrigley in Chicago. He worked for Colgate Palmolive in key positions in the Canada, USA and Philippines.
Recent article on Vikram’s focus in developing the digital platform at McCain Foods Canada.