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Naïma Cherchem

Naïma Cherchem

Assistant Professor
DepartmentEntrepreneurship & Strategy
EducationBCom., M.Sc., Ph.D.
OfficeTRS 3-103
Phone416-979-5000 ext. 544799


Naïma Cherchem is an assistant professor in the Entrepreneurship and Strategy Department at Ted Rogers School of Management, Ryerson University. Naïma received her Ph.D. in Business Administration from the University of Jean Moulin-Lyon 3 (France). She also holds an M.Sc. in HRM from the University Rennes 1 (France) and BCom. from the University of Oran 2 Mohamed Ben Ahmed (Algeria). After earning her Ph.D., she has pursued a Post-Doc position at HEC Montreal.

Her research interests explore topics at the intersection of strategic entrepreneurship, institutional entrepreneurship, internationalization, and cognition. Specifically, she focuses on questions that pertain to successful pathways of strategic entrepreneurship actions within existing firms, and the interplay of multiple factors such as psychological traits, cognition, organizational factors, entrepreneurial ecosystem and institutional system that lead to the sustainable development and growth. Her current research examines the role of institutional system and entrepreneurial ecosystem in developing and reinventing existing firms, with particular emphasis on specific contexts (e.g., emerging market, turbulent business environment, Covid-19 pandemic). Naïma Cherchem has published several academic works in the leading peer-reviewed academic journals such as the Journal of Family Business Strategy, Small Business Economics Journal, and International Journal of Case Studies in Management.

Before joining Ryerson University, Naïma has taught, supervised students, and developed various courses in Management, Strategy, and Entrepreneurship in the undergraduate, graduate, and MBA programs at several AACSB business schools in France and Canada. She has also acted as consultant to Business Families Foundation and Fondation de l’Entrepreneurship.

With a glowing heart, Naïma Cherchem is proud to belong to her homeland Algeria as much as to her adoptive country Canada. She carries within her a beautiful mosaic of Arabic, Mediterranean, North-African, and Canadian values.

Peer-reviewed academic journals
Cherchem, N. (2020) Maison Orphée: Reinventing a Business Model after a Family Succession (Case Study + Teaching Notes). International Journal of Case Studies in Management, Vol. 18 (Issue 4).
Grégoire, D. A., & Cherchem, N. (2020). A structured literature review and suggestions for future effectuation research. Small Business Economics, 54(3), 621-639.
Cherchem, N. (2017). The relationship between organizational culture and entrepreneurial orientation in family firms: Does generational involvement matter? Journal of Family Business Strategy. Vol. 8, Issue 2: 87-98.
Course code Course title
 (PDF file) MB 8010 (MBA) (opens in new window)  Strategy in a Disruptive Marketplace
BSM 600 The Mature Business
BUS 800 Strategic Management