You are now in the main content area
Zachary Robichaud
Assistant Professor (LTF)
DepartmentRetail Management
EducationBComm., MScM., Ph.D. Candidate
Overview
Zachary Robichaud is a double alumnus and Ph.D. in Management Student at Toronto Metropolitan University. His current research focuses on generational cohort participation in the digital marketplace, smart retail integrations, ethical/sustainable consumption, and accelerated technology adoption/innovation throughout the Covid-19 pandemic. His research has gained recognition at global conferences and published in reputable peer-reviewed journals. Prior to joining TMU, Zachary worked for over 10 years in fashion and retail-related industry roles.
Smart retailing, omnichannel retailing, consumer behaviour and psychology, and sustainable retailing.
| Publications |
|---|
| Rudkowski, J., Robichaud, Z., Gunn, F. (2023). SMEs COVID-19 Experiences through a Liminality Lens. Crises, Creativity and Innovation. Palgrave (In Press). |
| Robichaud, Z. & Yu, H. (2023). Learning to be consumers of “smart” retail channels: The baby boomer experience (external link, opens in new window) . Journal of Global Scholars of Marketing Science, 1-25. |
| Yu, H., Rahman, O., Marlett, D., Robichaud, Z. (2022). Experiential Value and Shopping Well-being of Aging Consumers (external link, opens in new window) . Canadian Journal of Administrative Sciences. 39(2), 168-183. |
| Robichaud, Z. & Yu, H. (2021), "Do young consumers care about ethical consumption? Modelling Gen Z's purchase intention towards fair trade coffee (external link, opens in new window) ", British Food Journal. 124(9), 2740-2760. |
| Conference Proceedings |
|---|
| Rahman, O., Yu, H., Robichaud, Z., Tangri, K., Hughes, M. (2023). Apparel Shopping Experiences at Brick-and-Mortar Stores: Differences between Older and Younger Canadian Baby Boomers. Global Marketing Conference (GMC). |
| Rahman, O., Yu, H., Tangri, K., Robichaud, Z. (2023). Shopping for self versus shopping for others: Modeling baby boomers in-store fashion shopping experience. Recent Advances in Retailing and Consumer Sciences (RARCS). |
| Robichaud, Z., Yu, H., Butt, I. (2023). The Past, Present, and Future of Smart Retail Technology: A Systematic Review. Administrative Sciences Association of Canada (ASAC). |
| Robichaud, Z., Tangri, K., Yu, H., Rudkowski, J., Gunn, F. (2023). Hurry up! Gen Z's Motivations to Shop on Digital Pop-up Shops, an Expectancy Theory Approach. Recent Advances in Retailing and Consumer Sciences (RARCS). |
| McKnight, B., Robichaud, Z., Rudkowski, J., Gunn, F., Romero, A., El-Kebbi, A. (2022). Illuminating liminality through small business entrepreneurs COVID-19 trajectory shift. Extended abstract accepted for presentation at the 2022 Administrative Sciences Association of Canada (ASAC). |
| Robichaud, Z., Yu, H., Butt, I., Lee, S. H. (2022). Examining Smart Retail Technology’s Research, Impact, Equity: A Systematic Review of the Past, Present, and a Look into the Future. Extended Abstract accepted for presentation at the 2022 American Collegiate Retailing Association conference (ACRA). |
| Robichaud, Z. & Yu, H. (2021). Understanding Older Adult’s “Smart” Retail Patronage: A Consumer Socialization Perspective. Extended abstract accepted to Colloquium on European Research in Retailing (CERR). |
2023 to Present - Editorial Review Board, Journal of Global Scholars of Marketing Science