Dr. Reem El Asaleh

Associate Professor

OfficeHEI 204

Phone416-979-5000 ext. 556068

Biography

Reem El Asaleh, Ph.D. is an Associate Professor in the School of Graphic Communications Management. Dr. El Asaleh is a member of Toronto Metropolitan University's graduate studies under the Master of the Digital Media Program and Ph.D. in Media and Design Innovation Programs within The Creative School. Dr. El Asaleh’s multidisciplinary knowledge was shown in her multiple research project that elaborates around issues that concerns the graphic arts industry. She is TMU representative for the International Color Consortium (ICC), a global not-for-profit organization that deals with specifications and standardization to support Colour Management Systems (CMS).

Currently working on a project for ICC to create an open-source conformance tool that would inspect the performance of newly constructed colour device profiles using a new standard that the ICC is currently adapted. Another ongoing project: Investigating Advantage and limitations of Integrated Technologies in the Graphic Arts industry.

Education

Ph.D., Paper Engineering, Chemical Engineering and Imaging, Western Michigan University

M.Sc., Paper Engineering, Chemical Engineering and Imaging, Western Michigan University

B.Sc., Computer Science, United Arab Emirates University

Selected Courses

GCM 460 – Asset Management for Graphic Communications

GCM 722 – Book Production and Publishing

Areas of Academic Interest

Colour and Imaging Science, Colour Management, Emerging Pre-Media Technologies, Digital Asset Management

Selected Publications

Flexographic expanded gamut printing with proprietary and nonproprietary characterization charts, 2021 Technical Association of the Graphic Arts (TAGA), March 2021, M. Habekost, R. El Asaleh and A. Sharma

Brand colour reproduction using Expanded Gamut technology with Offset printing, Technical Association of the Graphic Arts (TAGA2019), March 2020, R. El Asaleh, M. Habekost and E. Biga