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Headshot of Reem El Asaleh

Dr. Reem El Asaleh

Associate Professor
OfficeHEI 204
Phone416-979-5000 ext. 556068


Dr. El Asaleh is an accomplished Associate Professor of Graphic Communications Management at The Creative School. Her dedication to teaching has earned her prestigious recognition and awards, highlighting her exceptional impact on graphic communications. She is a member of TMU’s graduate studies under the Master of the Digital Media Program and PhD in Media and Design Innovation Program within The Creative School. 

In her current role as the faculty advisor of the GCM Colloquium ( (external link) ), Dr. El Asaleh plays a crucial role in guiding and mentoring students as they organize this annual event. The GCM Colloquium serves as a platform for industry professionals to share their expertise on specific themes, providing valuable insights into the current trends within the dynamic graphic arts industry. Furthermore, she has previously served as the Dimensions Faculty Lead for The Creative School, displaying her commitment to addressing Equity, Diversity, Inclusion, and Accessibility (EDIA) barriers within the post-secondary scholarly, research, and creativity (SRC) ecosystem.

With her expertise in computer science and graphic communications, Dr. El Asaleh has led several research projects that have addressed critical issues in the graphic arts industry. Her work has been published in top-tier academic journals and technical conference proceedings. As the director of the Lab of Excellence in Digital Asset Management (DAM) (LED – (external link) ), she heads the world's first and only lab dedicated to fostering in-depth research and education in Digital Asset Management technology. Dr. El Asaleh's research interests extend emerging pre-media technologies, digital asset management, colour science and EDIA in Graphic Communications.



Ph.D., Paper Engineering, Chemical Engineering and Imaging, Western Michigan University

M.Sc., Paper Engineering, Chemical Engineering and Imaging, Western Michigan University

B.Sc., Computer Science, United Arab Emirates University

Selected Courses

GCM 460 – Asset Management for Graphic Communications

GCM 722 – Book Production and Publishing

Areas of Academic Interest

Colour and Imaging Science, Colour Management, Emerging Pre-Media Technologies, Digital Asset Management

Selected Publications

Flexographic expanded gamut printing with proprietary and nonproprietary characterization charts, 2021 Technical Association of the Graphic Arts (TAGA), March 2021, M. Habekost, R. El Asaleh and A. Sharma 

Brand colour reproduction using Expanded Gamut technology with Offset printing, Technical Association of the Graphic Arts (TAGA2019), March 2020, R. El Asaleh, M. Habekost and E. Biga


Social Media Accounts

LinkedIn: (external link) 

Twitter: (external link) 

Instagram: (external link)