Noble Authority

Mannequin head wearing a black mask that reads "if you're reading this you're too close"

Side view of a mannequin head wearing a black mask that reads "if you're reading this you're too close"

Side view of mask which reads "if you're reading this you're too close"

Inside of mask with black lining and a nose wire

Protect TO Mask
Noble Authority
Toronto, ON
Organic cotton, wire and elastic
2020
FRC2021.01.020

Noble Authority is a Toronto-based apparel and accessories brand founded with the goal of making wearers laugh and feel good.¹ Their ProtectTO mask incorporates both humour and social awareness with its printed messaging, which reads: “If you’re reading this you’re too close.” The statement is a play on the title of rapper Drake’s 2015 mixtape, “If You’re Reading This It’s Too Late.” At the same time, it reflects the ongoing public health recommendation to stay 6 feet apart from others to prevent the spread of COVID-19. Proceeds from the sales of these masks were donated to frontline workers through Feed the Frontlines TO and Feeding Our Frontlines.²

nobleauthority.co (external link)
@nobleauthority.co (external link)

¹ https://nobleauthority.co/pages/about-us (external link)
² https://nobleauthority.co/products/protectto-face-masks?variant=34374533283885 (external link)