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Labour Market Insights on the Clean Technology (Cleantech) Sector

December 09, 2022
Using labour market information to guide workers into the cleantech sector

Introduction

The Government of Canada has recognized the urgency of the climate crisis by passing the Canadian Net-Zero Emissions Accountability Act on June 29, 2021, and making significant financial commitments to net-zero, including investments in clean technology (cleantech) innovation, such as the $15-billion Canada Growth Fund to spur private capital investments into decarbonization and cleantech projects.[1] Canada has also committed to a “just transition,” the aim of which is “to ensure that the transition to a net-zero economy is done in a way that creates new opportunities for Canadian workers and their communities—providing sustainable jobs for Canadians in every region.”[2]

With these new investments and growth opportunities, workers may require new skills and competencies to participate meaningfully in the cleantech sector. Recent research by the Smart Prosperity Institute with the Diversity Institute and Future Skills Centre explores three scenarios for net-zero emissions and investigates the impacts on labour demand and skills in different sectors in 2050. While the pace of change differs, the direction is clear: New jobs will emerge not just in the cleantech sector, but also across other sectors as they introduce new processes to their value chains.[3] The availability of cleantech, while important, is not the only issue as all sectors will be affected. Attention to the organizational transformation and adoption of cleantech and associated jobs and skills, is critically important.

Similarly, ECO Canada’s (2020) Cleantech Defined: A Scoping Study of the Sector and Its Workforce report (external link) ,[4] which was commissioned by the Government of Canada’s Sector Initiatives Program to define the cleantech sector, shows the sector’s wide relevance.[5] The report defines cleantech as “technology that uses less material or energy, generates less waste, and causes less negative environmental impacts than the industry standard.” This means that the cleantech economy is a “broad and inclusive sector [that] practically spans all industries in Canada.”[6] As noted by the Diversity Institute in the Globe and Mail’s Excellence in Research and Innovation report (external link) , with its wide-ranging impacts, the cleantech sector resembles the information communications and technology (ICT) sector and enables innovation.[7] As digitization has taken root, there are now more ICT jobs outside of the ICT sector than within it, many of them hybrid roles focused on implementation, organizational transformation and adoption. We can expect similar patterns to emerge with cleantech as we move to net zero.[8]

Given the evolving nature of the cleantech sector, assessing the labour market characteristics and triangulating a variety of sources is necessary to understand the impact on jobs. Some previous efforts have examined the in-demand skills of the sector through a survey and interviews with cleantech companies.[9] This post aims to contribute to this conversation by drawing upon the Vicinity Jobs database to analyze job posting data and in-demand skills by industry or sector.[10]

ECO Canada identifies five subsectors in the cleantech sector and lists a series of North American Industry Classification System (NAICS) codes related to each one (see Appendix B).[11] The five subsectors are 1. Alternative Energies 2. Energy Efficiency and Green Building Development 3. Sustainable Transportation 4. Waste Reduction and Lifecycle Management and 5. Support Services, Green Knowledge and Conservation. ECO Canada uses these subsectors to identify organizations that could comment on and validate their definition of the cleantech workforce. Although it is not intended to be a definitive list of cleantech sectors, we think it is an excellent starting point to understand the labour market characteristics—specifically job posting trends and skills sought—of the cleantech sector.[12] Accordingly, we use these NAICS codes to identify the relevant job postings from the Vicinity Jobs database.

Job Postings Analysis

We looked at job postings from October 1, 2019, to September 30, 2022, to analyze labour market postings over a three-year period (Figure 1).[13] The period covers labour market trends before the COVID-19 pandemic lockdowns for a better overview of the cleantech sector.

Figure 1. Number of Online Job Postings by Month, October 1, 2019, to September 30, 2022

Total Job Postings by Month

Note: Job postings in the Vicinity Jobs database undergo periodic database and methodology changes, leading to minor data changes in the range of 1% to 5%. A rare large update led to a 5% to 10% increase in job postings in April 2022. We determined that these minor changes do not overdetermine the job posting trends we discuss below.

Month

Total Job Postings

October 2019 5746
November 2019 5280
December 2019 3174
January 2020 4055
February 2020 3407
March 2020 2668
April 2020 1406
May 2020 1878
June 2020 2396
July 2020 2792
August 2020 2829
September 2020 3108
October 2020 3065
November 2020 2860
December 2020 2473
January 2021 3204
February 2021 3059
March 2021 3551
April 2021 3327
May 2021 3729
June 2021 4109
July 2021 3537
August 2021 3289
September 2021 3248
October 2021 3561
November 2021 3957
December 2021 3878
January 2022 5123
February 2022 4629
March 2022 5183
April 2022 5308
May 2022 5473
June 2022 5755
July 2022 5119
August 2022 4599
September 2022 4407

The cleantech sector witnessed a decline in job postings corresponding with the timeline of the COVID-19 pandemic as provinces started to declare a state of emergency in March 2020.[14] The dip in job postings in April 2020 mirrors the low job posting numbers in the overall economy.[15] Job postings in the sector have gradually recovered over time.

Figure 2. Job Postings by Month by Subsector, October 1, 2019, to September 30, 2022

Number of Job Postings per Month by Subsector

Month/Subsector

Alternative Energies

Energy Efficiency and Green Building Development

Sustainable Transportation

Waste Reduction and Lifecycle Management

Support Services, Green Knowledge, and Conservation

October 2019 943 2002 537 211 2466
November 2019 928 1933 447 124 2254
December 2019 569 1100 213 83 1408
January 2020 767 1453 83 102 1664
February 2020 528 1355 102 122 1381
March 2020 372 1062 256 108 1046
April 2020 238 621 111 66 496
May 2020 355 926 218 121 438
June 2020 457 1141 261 159 630
July 2020 555 1223 372 176 727
August 2020 501 1206 294 167 911
September 2020 562 1372 281 205 984
October 2020 611 1386 258 162 923
November 2020 536 1297 256 201 850
December 2020  459 1048 206 119 900
January 2021 646 1416 342 134 1061
February 2021 513 1362 272 133 1100
March 2021 664 1557 404 156 1127
April 2021 680 1280 358 185 1241
May 2021 784 1500 417 155 1388
June 2021 958 1546 454 194 1464
July 2021 722 1196 510 176 1378
August 2021 655 1221 323 139 1322
September 2021 711 1231 365 151 1207
October 2021 828 1391 405 151 1316
November 2021 801 1456 436 180 1585
December 2021 776 1734 526 200 990
January 2022 1220 2617 625 265 799
February 2022 1029 2387 654 252 756
March 2022 1057 2725 673 265 891
April 2022 1127 2744 700 371 786
May 2022 981 2923 839 384 755
June 2022 1230 2932 917 424 847
July 2022 988 2753 773 296 737
August 2022 897 2386 725 293 693
September 2022 931 2310 728 226 593

The job postings by subsector tell another story (Figure 2). While job postings in all subsectors declined in April 2020, certain subsectors experienced stronger recovery.

The Energy Efficiency and Green Building Development subsector consistently had some of the highest job posting numbers and experienced a notable jump in online job postings from December 2021 onward. Conversely, the Waste Reduction and Lifecycle Management subsector consistently had the fewest job postings, although it has experienced an uptick in the number of job postings in the last year. The Support Services, Green Knowledge and Conservation subsector, while consisting only of two NAICS codes (see footnote 7), has been one of the largest contributors to job postings in the sector, but has declined since November 2021.

Skills Demanded in Job Postings

We also examined skills demanded in job postings during a two-and-a-half year period from April 1, 2020, to September 30, 2022, to see which skills are most in-demand in the sector.[16]

Table 1. Top 10 Skills, April 1, 2020, to September 30, 2022

Rank

Skill

Skills Group

Number of Job Postings

Percentage of Job Postings

1

Teamwork

Social-Emotional Skills

48212 47.6

2

Communication Skills

Social-Emotional Skills 46314 45.7

3

Customer Service

Occupational Skills[17] 29556 29.2

4

Leadership

Social-Eotional Skills 27517 27.2

5

Attention to Detail

Social-Emotional Skills 21170 20.9

6

Organizational Skills

Social-Emotional Skills 19550 19.3

7

Microsoft Office

Technologies[18] 19018 18.8

8

Interpersonal Skills

Social-Emotional Skills 18786 18.5

9

Time Management

Social-Emotional Skills

18089

17.8

10

Microsoft Excel

Technologies 17571 17.3

Note: The values under the column “percentage of job postings” were calculated using job postings with a NAICS code assigned (see footnote 13).

Most of the top skills in job postings are social-emotional skills,[19] such as teamwork, communication, leadership, attention to detail and organizational skills. Microsoft Office and Excel were the only technology skills that made it into the top 10. Even when we look at the top skills within each subsector, social-emotional skills remain the most commonly sought.

Table 2. Top 10 Skills, Technologies Skills Group, April 1, 2020, to September 30, 2022

Rank

Skills

Number of Job Postings

1

Microsoft Office

19018

2

Microsoft Excel 17571

3

Microsoft Word

13304

4

Microsoft Powerpoint

6946

5

Microsoft Outlook

4639

6

Microsoft Suite

4552

7

Enterprise Resource Planning (ERP) Software

3610

8

SAP

3378

9

Customer Relations Management (CRM) software

2183

10

Oracle

1830

Additionally, when technology skills are required, the data indicate that organizations are most often looking for basic digital literacy skills––Microsoft Office and Excel––rather than “deep technical skills” like Javascript, C# and C++. The number of job postings that requested the latter skills are 725, 534 and 344, respectively.

Conclusion

As the conversations on net-zero and sustainability evolve, it becomes increasingly evident that the economy will change and the labour market with it. Cleantech is one projected avenue of growth in the coming clean economy. Given the large Government of Canada investment and private sector interest, we need good labour market data to inform policy makers, the skills training ecosystem, workers and employers.

This analysis is a preliminary investigation; as an emerging field, there are many opportunities for additional research and data collection. For instance, as the cleantech sector grows, the need for reliable and granular labour market information will be critically important, especially to support meaningful conversations about equity, diversity and inclusion in the sector.   

In our investigation, we found that social-emotional skills are some of the most demanded skills in job postings. This demonstrates the importance of non-specialized and non-technical skills like communication, teamwork and customer service, even in an ostensibly technical field. This reaffirms the importance and  transferability of foundational skills and competencies, many of which are listed in ESDC’s the Skills for Success framework.[20]

We do not mean to suggest that technology skills are not important for the sector. Rather, we want to point out that discussions on skilling and reskilling for the cleantech sector cannot be limited to these specialized skills. The findings mirror the Diversity Institute’s research on the digital skills gap in the ICT sector.[21] Cleantech jobs are not synonymous with computer science, engineering and other high-tech professions. Instead of skills like Javascript and C#, digital literacy skills, such as use of Microsoft Office, are more frequently sought after in job postings. Additionally, like the ICT sector, there may also be a wide range of unclassified hybrid roles–these are the workers with technical skills that mediate between technical experts and other functions of the organization, such as customer management.[22]

As ECO Canada suggests, “the technologies, companies and workers considered to be part of cleantech today, may not necessarily be part of the cleantech economy in the future. Periodic snapshots of this sector are crucial to help shed light on job opportunities and their trajectory, as well as workforce challenges and opportunities.”[23] Similar analyses using the Vicinity Jobs database will be useful to take snapshots of the cleantech sector and capture the shifting nature of the sector in the future.

[1] https://budget.gc.ca/2022/report-rapport/chap3-en.html

[2] https://www.rncanengagenrcan.ca/en/collections/just-transition

[3] Atiq, M., Coutinho, A., Islam, A., & McNally, J. (2022). Jobs and Skills in the Transition to a Net-Zero Economy: A Foresight Exercise. Smart Prosperity Institute. Diversity Institute. Future Skills Centre. https://institute.smartprosperity.ca/sites/default/files/Jobs_and_Skills_in_the_Transition_to_a_Net-Zero_Economy.pdf

[4] ECO Canada. (2020). Cleantech Defined: A Scoping Study of the Sector and its Workforce.

[5] The report was commissioned to address the wide variety of definitions used across North America, given the relative infancy of the cleantech sector, which has led to discrepancies in sectoral definition.

[6] ECO Canada. (2020).Cleantech Defined: A Scoping Study of the Sector and its Workforce, page 7. See Appendix A for the definitions of cleantech, the cleantech economy and the cleantech workforce offered in the report.

[7] Cukier, W. (2022, Nov 18). An inclusive, net-zero future. The Globe and Mail. https://www.theglobeandmail.com/life/adv/article-an-inclusive-net-zero-future/ (external link) 

[8] Cukier, W. (2022, Oct 19). Panel 4: Ensuring women, Indigenous peoples, youth and other underrepresented groups are supported and equipped to succeed in current and future careers, including in fast-growing areas related to the transition to a lower carbon economy [Panel]. Global Affairs Canada Workforce Development Event & CUSMA Competitiveness Committee Meeting, Manitoba.

[9] Foresight Canada. (2022). Building Skills for a Clean Economy: Guiding Workforce Transitions as Canada Shifts to Net Zero Emissions. https://foresightcac.com/wp-content/uploads/2022/05/Future-Skills-Report_March-2022.pdf

[10] Vicinity Jobs. (n.d.). Hiring demand analytics suite. https://www.vicinityjobs.net/hiring-demand-analytics-suite

[11] ECO Canada. (2020). Cleantech Defined: A Scoping Study of the Sector and its Workforce.

[12] The fifth sub-sector (Support Services, Green Knowledge and Conservation) includes numerous NAICS codes that are not directly related to the cleantech sector, such as NAICS code 6113 Universities. To avoid inflating the job posting numbers and avoid non-representative skills data, we only retained NAICS codes 54162 Environmental consulting services and 54169 Other scientific and technical consulting services (energy consulting) in the latter sub-sector in the Vicinity Jobs database analysis.

[13] The number of job postings in these sectors is likely an undercount due to some limitations with the Vicinity Jobs database. For example, more than 1.6 million job postings (60%) from 2021 could not be matched with a NAICS code. This analysis only uses the job postings that could be matched with a NAICS code.

[14] A rough overview of the COVID-19 timelines are found at https://www.ctvnews.ca/health/coronavirus/grim-anniversary-a-timeline-of-one-year-of-covid-19-1.5280617

[15] Kim, Y., Jae, K., & Zou, C. (2022). Job Posting: Trends in Canada 2021 Update. https://www.torontomu.ca/diversity/reports/Job_Posting_Trends_in_Canada.pdf

[16] We examined a different set of time periods for job posting numbers and skills demanded in job postings because the Vicinity Jobs database archived its data on March 31, 2020, and the list of skills demanded in the pre-archived database and the current database do not match 100%.

[17] The occupational skills group consists of skills subgroups like administrative skills, analysis and research skills, customer service skills, education and training skills, and health and safety skills.

[18] The technologies skills group include subgroups like accounting software, administration software, analytical or scientific software, and business intelligence and data analysis software.

[19] The social-emotional skills group include skills sub-groups like cognitive skills, interpersonal skills, language skills, resource management skills and personal qualities.

[20] See the ESDC Skills for Success framework https://www.canada.ca/en/services/jobs/training/initiatives/skills-success.html

[21] Shortt, D., Robson, B., & Sabat, M. (2020). Bridging the Digital Skills Gap: Alternative Pathways. https://www.torontomu.ca/diversity/reports/Digital-Skills-Alternative-Pathways.pdf

[22] Shortt, D., Robson, B., & Sabat, M. (2020). Bridging the Digital Skills Gap: Alternative Pathways.  (PDF file) https://www.torontomu.ca/diversity/reports/Digital-Skills-Alternative-Pathways.pdf

[23] ECO Canada. (2020). Cleantech Defined: A Scoping Study of the Sector and its Workforce, page 18.

Authors

Kevin (Joong-Woo) Jae, Yuna Kim

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Labour Market Insights

A research series by the Diversity Institute

Reports in the Labour Market Insights from the Diversity Institute series cover a variety of topics relevant to the study of labour markets and are based on analyses of collated data from online job postings across Canada, as well as other traditional and innovative data sources. This project is funded by the Government of Canada’s Future Skills Centre (external link) .