Dr. Alberto Lusoli
Alberto Lusoli is Assistant Professor in the School of Creative Industries. His work combines media industries and critical data studies to interrogate if and to what extent the diffusion of digital means of creative production is affecting organizations, reshaping professional cultures, and perpetuating longstanding forms of workplace discrimination. His research intervenes against novel forms of marginalization in the creative and cultural sectors enacted through and mediated by digital technologies. He is author of Make, Fail, Repeat: Creative Labor in the Start-Up Age (Palgrave Macmillan, 2025), where he investigates how the mythologization of start-up entrepreneurship has reshaped corporate structures and influenced professional cultures in the creative industries. Previously, he was Deputy Director at the Digital Democracies Institute at Simon Fraser University, where he also held a SSHRC Postdoctoral Fellowship. Before entering academia, he worked as a media executive at a leading European marketing agency.
Public Profiles:
- Secretary, International Communication Association Media Industries Studies Interest Group
- Creative labour
- Technology and labour
- Entrepreneurship