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Industry Insights with Russ Armstrong: Startup Fundraising

Date
August 21, 2019
Time
12:30 PM EDT - 1:30 PM EDT
Location
LKS 241, 209 Victoria Street
Open To
Students and community members
Register for Industry Insights with Russ Armstrong: Startup Fundraising (external link) 

Fundraising is hard! A lot harder than most people think and developing a process around your fundraising efforts will significantly increase your chances of success. In this session you will hear first hand from a successful Canadian startup and how they managed their fundraising strategy from ideation all the way to Series A and beyond. In this session you will learn about:

  • Fundraising Strategy
  • Valuation Multiples
  • Tips and Hacks
  • Strategic Planning
  • Equity/Converts/Warrants/Options
  • Debt
  • Grants

The Speaker:

Russ Armstrong heads up Business Development for Eastern Canada at Boast.AI, the only R&D tax automation solution on the market.

Previously, Russ co-founded Limelight Platform, the worlds first experiential marketing cloud where he ran sales, finance, and operations for 5 years. Russ has extensive expertise in building and developing teams in the B2B SaaS space, across finance, operations, and sales & marketing. He is a dynamic and passionate go-to-market leader with a proven track record of applying strong leadership, technology, data and analytics to achieving corporate objectives.