Go-to-market & Reimbursement Pathways in Medtech and Digital Health

🔎 Overview

Bringing a MedTech or digital health product to market requires navigating complex commercialization and reimbursement systems. This session offers a clear, high-level roadmap—covering product development, regulatory considerations, payer expectations, and a comparison of U.S. (70%) and Canadian (30%) pathways—to help you accelerate market success and strengthen valuation.

🎯 What You’ll Learn

• Key commercialization pathways from feasibility ➜ development ➜ quality management ➜ clinical validation
• Reimbursement models across devices, diagnostics, consumables, connected products, and Class I–IV categories
• U.S. vs. Canada: billing, funding, regulatory differences, and how to approach each market
• Payer types, behaviours, and expectations that shape coverage and revenue
• How strategic reimbursement planning enhances valuation
• Common sector challenges—and how companies successfully overcome them

🎤 Speaker: Dheeman Vaidya

Global Business Development, Strategic Marketing & Regulatory Strategy Leader – MedTech, IVD & Digital Health

An award-winning leader with deep expertise across MedTech, diagnostics, digital health, and pharmaceuticals. Dheeman specializes in business development, market access, regulatory strategy, commercial excellence, and strategic marketing.
He currently leads IQVIA Canada’s MedTech business development, supporting companies with commercialization, regulatory needs, digital marketing, market access, technology, and compliance solutions. Passionate about AI, sensor-based tech, robotics, and miniaturized medical devices.

📅 Event Details

• Date: December 8
• Time: 2:00–3:30 PM EST
• Location: Zoom

👥 Who Should Attend

Ideal for:

• MedTech & digital health founders and innovators
• Product, regulatory, or market access professionals
• Researchers, students, and professionals exploring commercialization

This webinar is a joint initiative between the Biomedical Zone, Ontario Genomics (external link) , and BioCreate (external link) .

RSVP now to secure your spot!