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Encouraging the Donation of Time and Money to Social Causes via Virtual Reality Experiences

By: Dr. Seung Hwan (Mark) Lee, Retail Management
October 05, 2017


Overview

This study seeks to develop a framework for understanding the processes and effects of viewing content through a VR platform (as opposed to a traditional 2-D screen, e.g., laptop/TV) on donation behaviour of time and money towards social causes.

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