Christine McDermott, Senior Vice President, Digital Performance, Meat & Produce: At heart, Christine McDermott is a digital strategist committed to creating meaningful connections between brands and people by combining the power of storytelling with media. Her deep understanding of current trends in the online world allows her to strategize and implement digital campaigns across channels. She specializes in creative campaigns focused on compelling content and developed to engage, connect with and inspire action in the audience. As SVP of M&P, Christine has strategized and executed impactful campaigns for clients such as Kimberly Clark, Revlon, Church & Dwight, YMCA GTA, Microsoft, SUBWAY Canada, CBC, Volkswagen, Amazon Basics, Campbell’s Goldfish, Wine Country Ontario.
Jessica Romito, Senior Producer, Meat & Produce: A storyteller at heart and idea-executer by nature, Jessica brings over eight years of experience working in all stages of content production for both broadcast and digital. With a background in Marketing and Media, Jessica uniquely approaches projects with both business and creative expertise. Producing content with impact and heart is always her priority while ensuring campaign goals are met strategically, creatively, and efficiently. Her intuitive ability to understand a brand message and help people bring the best of themselves on-screen to talk about it, is her superpower. Jessica is also a proud RTA grad; her practicum project, BUSK, was acquired by CBC while she was still a student. Jessica has since worked with leading productions and brands such as Big Brother Canada, iHeartRadio MMVAs, Kimberly Clark, Revlon, Church & Dwight, SUBWAY Canada, Top Chef Canada and the Canadian Screen Awards.