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RTA 231
Sport Marketing and Promotion
This course provides marketing fundamentals with specific focus on major professional sports marketing as well as for amateur sports and the Olympics. This course will utilize theories and give them practical application.
Weekly Contact: Lecture: 3 hrs.
GPA Weight: 1.00
Course Count: 1.00
Billing Units: 1
Mentioned in the Following Calendar Pages
*List may not include courses that are on a common table shared between programs.
- RTA 331 - Advanced Transmedia Sports Marketing
- RTA 332 - Legal and Business Aspects of Sport
- Sport Media