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MKT 500
Marketing Research
This course examines the role of marketing research in making strategic marketing decisions through the application and use of the scientific method and traditional quantitative and qualitative marketing research tools. Students hone their quantitative skills by developing a deeper understanding of the importance of large datasets, Web analytics and secondary analysis, and the role of financial and other marketing metric data in evidence-based and ethical decision-making. Group project work develops communication and teamwork skills.
Weekly Contact: Lecture: 3 hrs.
GPA Weight: 1.00
Course Count: 1.00
Billing Units: 1
Mentioned in the Following Calendar Pages
*List may not include courses that are on a common table shared between programs.
- Business Management - Entrepreneurship and Innovation Major
- Business Management - Marketing Management Major
- Fashion Professionally-Related Table III
- HTR 741 - Hospitality and Tourism Research Concepts
- ITM 795 - Social Media Analytics
- MKT 700 - Marketing Analytics and Decision-Making
- MKT 702 - Advanced Marketing Management
- Minor in Marketing
- Professionally-Related Table II - Performance Acting/Dance
- Professionally-Related Table II- Performance Production
- RMG 700 - Applied Retail Research