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HTL 801
Hospitality Strategic Management
This course examines the uniqueness of strategic management as it applies to the hospitality and tourism industry. It includes how to determine strategic direction, analyze external and internal environments, formulate corporate and business strategies, write a strategic plan and implement strategies. The course will emphasize the unique elements of the hospitality and tourism industry and how they affect strategy management process and its application.
Weekly Contact: Lecture: 3 hrs.
GPA Weight: 1.00
Course Count: 1.00
Billing Units: 1
Mentioned in the Following Calendar Pages
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